Coca-Cola announces the full range of its product portfolio underlining its position as a #total beverage company

Business Press Releases Wednesday June 20, 2018 14:37
Bangkok--20 Jun--Hill+Knowlton Strategies

The Coca-Cola system in Thailand is underpinning the evolution of its business strategy as a total beverage company. For more than 130 years, most people have associated Coca-Cola with Coke, the product. In reality the Company offers consumers a wide range of products across virtually every category. In Thailand, Coca-Cola, Sprite, Fanta, Namthip and Minute Maid are just some of the multiple products that consumers can enjoy across, sparkling, juice and water offerings.

"One of the things I'm always amazed by is the number of reasons people cite for drinking a product: to refresh themselves, for energy, for nutrition, for indulgence, among others. Through our constant innovation we hope to tap into as many of these needs as possible, so that no matter the occasion, you can find something that is right for you from Coca-Cola", Ms. Claudia Navarro, Marketing Director of Coca-Cola (Thailand and Laos), shares.

The full range of products the Coca-Cola portfolio in Thailand currently includes Coke Original, Coke No Sugar, Coke Light, Fanta, Sprite, Schweppes, A&W Root Beer and recently introduced cross-category innovation 'Coke Plus Coffee' in the sparkling category; Minute Maid Splash, Minute Maid Pulpy, Minute Maid Vita Kids and the recently added duo of Minute Maid Orange Fiber and Minute Maid Honey Lemon as ready-to-drink juice; Namthip, Aquarius Grapefruit and Citrus and Zico 100% coconut water in the hydration segment. As the leader in the non-alcoholic ready-to-drink (NARTD) beverage market in Thailand, the company is committed to continue innovating and broadening its portfolio as it evolves into a true total beverage company in a rapidly changing world.

Apart from sparkling, juice and hydration categories, Coca-Cola is also a major player in coffee and tea on the global arena. The company enjoys a relevant position in both categories with billion-dollar brands such as Georgia Coffee, relishing the status as the world's highest-grossing, ready-to-drink coffee brand, while Ayataka and Fuze Tea have strong footprints in tea globally.

"We are constantly searching for new opportunities. In order to be fully represented in our portfolio, responding to as many of our consumers' needs is of paramount importance. There are several new product launches in the pipeline that will aim to serve the multitude of drinking moments we have captured in the kingdom. This is pivotal when it comes to extending our local portfolio and satisfying the ever-evolving needs of the Thai consumer," adds Ms. Claudia.

Another trend that is helping shape the company's offerings is in health and wellness. In response to this, The Company is expanding its low and no sugar options. Products like Aquarius and Minute Maid Orange Fiber, as well as Minute Maid Honey Lemon have been introduced with the certification of the 'Healthier Choice' label, established by the Institute of Nutrition, Mahidol University, in tandem with the Food and Drug Administration. Additionally, and also in line with this trend, Thais can enjoy 100% juice products such as ZICO, made from high quality coconuts from Thailand, with no additives. From a global perspective, Thailand also plans to honor a global commitment made to continue introducing smaller packs. For example, Coca-Cola is available in 180ml cans and Coke plus Coffee is available in 240ml.

"Though Coke is the hero product and the brand with which everyone is familiar, Coca-Cola would like to inspire consumers to taste other products across the extensive portfolio, from sparkling, ready-to-drink juice and hydration in both the original and low-to-no sugar options, all of which have been invented to serve Thai consumer needs and are suitable for everyone, at every moment of the day and in life. This reflects Coca-Cola's position that it does not just want to "understand" but also "stand" at the very center of the consumers' heart," Ms. Claudia Navarro, Marketing Director of Coca-Cola (Thailand and Laos) Limited concluded.

The Coca-Cola System in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners – ThaiNamthip Ltd responsible for 63 provinces around Thailand, and HaadThip Public Company Ltd serving 14 southern provinces.

The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to Coca-Cola, the most valuable brand in the world, the Coca-Cola system's portfolio of beverages in Thailand includes Coke Original, Coke No Sugar, Coke Light, Coke Plus Coffee, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Minute Maid Vita Kids, Minute Maid Orange Fiber, Minute Maid Honey Lemon, Namthip, Aquarius Grapefruit, Aquarius Citrus and Zico Coconut Water.

For media enquiries, please contact:
Coca-Cola (Thailand) Ltd
Pradon Sirakovit – Communications Manager, Tel. 061-421-6173 psirakovit@coca-cola.com

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