'Domestic travel requires new strategies from Thailand’s hoteliers’

Event Calendar Press Releases Thursday July 16, 2020 11:44
Bangkok--16 Jul--Spark Communications

A new report by SiteMinder, the global hotel industry’s leading guest acquisition platform, has signalled the importance for Thailand’s hoteliers to employ new marketing, distribution and operational strategies to cater for the looming rise in domestic travel.

SiteMinder’s latest Changing Traveller Report, based on nearly 600 survey responses, has found that close to two-in-three Thai locals are in the 'planning’ phase of their next local trip, and almost 10 percent are actively booking. Of those surveyed, 74 percent intend to travel before the end of the year, including 42 percent in the next three months.

The findings follow the announcement of a 22.4 billion baht (US$718 million) domestic stimulus package, which forms a part of the Thai Government’s efforts to soften the impacts of the coronavirus on the local tourism industry.

SiteMinder’s regional vice president - Asia Pacific, Bradley Haines, says while the findings show a positive outlook for Thailand’s hoteliers who need local support more than ever before, they also mean a shift in strategy is needed.

“To date, hotel arrivals in Thailand have largely comprised international guests. For the foreseeable future, and over the coming months especially, however, Thai hoteliers must ensure that they factor local travellers into their approach. Our study confirms that the majority of those travellers are currently organising a getaway within the country while international borders remain largely closed,” says Bradley.

“While the 'travel bubble’ arrangements planned for the months ahead will help to create a substantial uptick in international bookings, the travels of locals are crucial to Thailand’s hotel businesses as they recover from the current pandemic. Our study suggests that the Thai Government’s stimulus package is having a strong influence on the decision-making process of local holidaymakers, and SiteMinder welcomes their newfound interest for the necessary rebound of our critical accommodation sector and economic wellbeing of the entire country.”

Among other key findings, SiteMinder’s report has found that Thai accommodation seekers will be taking shorter holidays post-COVID in 47 percent of cases and will be taking longer trips only 11 percent of the time. Well-promoted health and safety practices are top of mind for travellers, with more than half (52 percent) voting those practices as the most important factor when booking their stays, followed by the ability to freely cancel or modify a booking (21 percent).

Nearly three-in-five trips will be organised within a month of departure.
About SiteMinder

In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry’s leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It’s this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit www.siteminder.com.


Latest Press Release

SEASONS OF LIVING - Happy Chinese New Year Special Discounts of up to 60% From 1-15 February 2021

(Xin Nian Kuai Le) "Happy Chinese New Year" may your wishes come true, may you achieve success, happiness, and prosperity in this Chinese New Year. - SEASONS OF LIVING. With a special occasion for Thai people of Chinese descent and Chinese people around...

Dow, Liby and LOVERE ink MoU to advance sustainability in packaging agenda

A three-way collaboration promoting fully recyclable packaging solution to close the loop on plastic packaging waste Dow (NYSE: DOW), Liby, a leading laundry brand in China, and LOVERE, an internet environmental tech company, has signed a strategic...

Plastic Gia Nhat Finalizes Land Sublease Agreement with WHA Industrial Zone Nghe An JSC

Plastic Gia Nhat Vietnam Co., Ltd., a manufacturer of plastic components used for electronic devices, recently finalized the sublease agreement of land at WHA Industrial Zone 1 - Nghe An. The China-based company plans to build its manufacturing plant on...

Chia Tai Bolsters Efforts to Combat COVID-19

Amidst the COVID-19 situation, Chia Tai Company Limited, Thailand's leading innovative agricultural company, focuses heavily on the health and safety of employees and communities, thereby continuously launching a myriad of precautionary measures against...

Centara Continues on the Path of Expansion in 2021 with Signing of Three New Resorts in Laos and Thailand

Centara Hotels & Resorts, Thailand's leading hotel operator, expands its footprint in Southeast Asia, following the signing of Hotel Management Agreements (HMAs) for one resort in Khao Yai, Thailand, and two resorts in Vang Vieng, Laos, adding 304...

Related Topics