Dentsu Aegis Network Acquires Majority Share in Flexmedia Thailand

Wednesday 03 June 2015 17:01
Dentsu Aegis Network today announces the acquisition of Flexmedia Thailand, a leading digital advertising agency in Thailand, to become Flexmedia iProspect – joining one of Dentsu Aegis’ eight global network brands iProspect. The acquisition will significantly scale its digital credentials to become the largest performance marketing agency in Thailand and strengthen the already significant Dentsu Aegis Network business there.

Founded in 2005, the full service digital agency led by Ms. Nathamon Kongthananon - Chief Executive Officer, Mr. Komjak Kamthornpasinee - Chief Marketing Officer and Mr. Pichit Chearjaraswongs - Chief Technology Officer has continually grown to a bigger company with current 33 strong marketing professionals servicing international and local brands such as Sumsung, Sansiri, and Siam Commercial Bank.

Ms. Nathamon will continue as CEO of Flexmedia iProspect, reporting to Amornsak Sakpuaram CEO Dentsu Aegis Network Thailand.

Dick van Motman CEO Dentsu Aegis Network Southeast Asia said: “Over the last five years, admittedly starting from a very low base, the estimated number of Internet users in Thailand has increased sixfold. The country continues to rank among the top 30 economies worldwide and second among emerging economies of East Asia on the ease of doing business. The combination of iProspect and Flexmedia in Thailand will allow us to bring the best in class performance marketing, data and analytics to our clients, thus adding to a strong, dynamic network in a robust market like Thailand.”

Ruth Stubbs CEO iProspect Asia Pacific said: “With the improved scale and diversity of product and skillset, a combined Flexmedia/iProspect offering will allow iProspect to not only better manage global and local clients, but also to provide true leadership in performance marketing. Flexmedia offers us a seasoned team that can represent the iProspect brand to create relevance in the emerging Thai digital landscape.”

“We are thrilled to join the iProspect and Dentsu Aegis Network family. This new partnership will strengthen and grow the company and I look forward to harnessing the global skills and resources to deliver great work for our clients,” Ms. Nathamon Kongthananon CEO Flexmedia said.

The iProspect business in Thailand, led by acting Managing Director Preeda Silpa-archa, has grown its client list across the market to include top 100 companies such as AIS, L’Oreal and Microsoft, and boasts of a 14 people strong team offering performance marketing including paid and natural search, performance display, conversion optimization, mobile marketing, and web analytics.