Bangkok Bank introduces Violette Wautier as a presenter of its BeSure QR campaign aiming to penetrate a new-generation market while promoting the cashless society with a special promotion for both shoppers and merchants

Stocks and Financial Services Press Releases Monday May 14, 2018 13:28
Bangkok--14 May--Bangkok Bank

Bangkok Bank introduces Violette "Vee" Wautier as the presenter of its BeSure QR campaign with the aim of penetrating a new-generation market while promoting the use of digital financial services. With its "fast-for-sure, convenient-for-sure, and receive-money-for-sure" service, the bank offers a special promotion of cash back and loans at special interest rates to merchants as well as cash back to shoppers who use Bualuang mBanking from today – August 31, 2018.

BBL Executive Vice President Dr. Thaweelap Rittapirom said that the bank organized the "BeSure QR" campaign to promote its QR Code Payment service among merchants and shoppers. The bank's QR Code Payment provides them with fast and convenient service so they do not have to carry or manage cash. On this occasion, the bank also introduced Violette "Vee" Wautier, a talented singer and actress, as a presenter of this campaign and an example of the new generation that uses the bank's digital financial services which are convenient, fast and safe.

"The bank is delighted to have 'Vee' Violette as a presenter of our BeSure QR campaign due to her outstanding character and multiple talents in acting and singing. What's more, she also represents a new generation that we want to communicate with. We would like to introduce them to our digital payment service as they are already familiar with digital technology, flexible and open to change. No matter how small the amount it is, they can pay with a QR code which is fast and convenient. At the same time, this will strengthen the bank's status as a leading digital service center".

The bank aims to increase the number of shops that accept QR Code Payment with solutions that continue to serve a range of customer segments. At the end of the first quarter of 2018, the number of Bualuang mBanking users had grown by more than 60% from a year earlier. The number of transactions had risen by more than 70% and the value of transactions had increased by 80%.

Dr. Thaweelap added that the BeSure QR campaign aims to build confidence among customers so that both merchants and shoppers can be confident about the "convenient-for-sure" service as the "receive-money-for-sure" service from QR code payment, and "fast-for-sure" service enables them to conveniently buy and sell products without using cash.

Under the BeSure QR project, merchants who register for QR Code Payment with Bangkok Bank and receive product/service payment transactions via the QR Code system, will receive a refund of Baht 10/transaction up to a maximum of Baht 300/store to their PromptPay accounts. There are special promotions for merchants in participating areas, and e-vouchers from Tesco Lotus valued at Baht 200/store up to a maximum of Baht 500/store via the e-Reward system will also be given.

What's more, participating merchants who have received product/service payment transactions via QR Code with Bangkok Bank for more than six consecutive months will receive privileges of a special interest rate for Bangkok Bank loans.

Shoppers using "Bualuang mBanking" for QR Code payment for products and services of Baht 200 or more at participating stores will get cash back of Baht 20/transaction. Participating stores include small shops such as food shops in universities, hospitals and government complexes at which customers that spend at least Baht 50 will get cash back of Baht 5, up to a maximum of Baht 200/customers.

Interested merchants and customers can join the BeSure QR campaign from today – August 31, 2018.

BeSure QR aims to support Bangkok Bank's electronic transaction usage aiming to promote and encourage both people and merchants to use electronic transactions instead of cash, in line with the government's policy to move Thailand forward to a "Cashless Society" under the National e-Payment scheme.

Latest Press Release

SCB cancels fees for SMEs with launch of mega campaign #SME Fighto to boost spirit and arm entrepreneurs with well-rounded support of Manee Free Solution

Siam Commercial Bank (SCB) announced cancellation of transaction fees for SMEs as part of 'SME Fighto' campaign launched by the bank today to raise fighting spirit of SME entrepreneurs based on insights that they are wearied by their business struggle in...

First-ever!! K-Credit Cardholders can now instantly transfer their KBank Reward Points to the loyalty programs of KBanks major business partners via K PLUS

KBank boasts a new feature on K PLUS, showcasing the system developed to allow customers – for the first time – to instantly transfer their KBank Reward Points to business partners' loyalty programs to redeem them for goods or services. The...

Using AI to better manage the environment could reduce greenhouse gas emissions, boost global GDP by up to US $5 trillion and create up to 38m jobs by 2030

PwC UK research estimates the economic and emissions impact of AI adoption for environmental purposes in agriculture, water, energy and transport. Harnessing AI in just four sectors to support better management of the environment could yield productivity...

Photo Release: KBank unveils MADHUB the solution hub for online traders who dare to dream

Mr. Patchara Samalapa, KBank President (center), has launched MADHUB – the solution hub for online traders to provide them know-how, management guidelines and financial support to propel their growth in a professional manner. KBank aims to attract...

Governments Fiscal Balance Report: The First 11 Months of Fiscal Year 2019 (October 2018 August 2019)

Mr. Lavaron Sangsnit, Director–General of the Fiscal Policy Office and Ministry of Finance's Spokesperson stated that in the first 11 months of fiscal year 2019 (October 2018 – August 2019), the government has received 2,309,857 million baht...

Related Topics