SCB Senior Executive Vice President and Head of SME Segment Pikun Srimahunt said that SCB business move is a strategic integration of SME potential boosting through a network of business partners and industry-focused solutions for SMEs in each industry. Such strategic integration helps SCB develop solutions that better respond to different needs in different sectors. The "SCB SME Key Connect: Hotel Solution" introduced today is a strategic integration for SME development. SCB brings leading players with strengths and expertise in each industry to provide knowledge, total solutions, and networking and business matching opportunity for SMEs in the bank's 7 target industries: logistics, food and beverage, construction for public sector, construction for private sector, chemicals, construction materials and supplies, and hotel. The pilot "SCB SME Key Connect: Hotel Solution" focuses on medium-sized and small hotels. Thanks to tourism, Thailand's main source of revenues for now and in the future backed by an overall economic development plan and the Tourism Authority of Thailand's marketing plan promoting the key cities as well as smaller towns, and a "Go Locals" campaign promoting tourism in local communities, the hotel sector sees an opportunity of high growth. Other than big hotels under international chains, tourists and travellers are looking for hotels that offer different experience, making them feel closer and belong to a particular place in an interesting and charming way. There come medium-sized and small hotels as charming and unique attractions for both domestic and international tourism markets. With the tourism overview of constant growth, SCB SME aims to serve SMEs and those interested in hotel and accommodation business with advice and total solutions from experts in the sector.
The "SCB SME Key Connect: Hotel Solution" brings the real players understanding SME needs to help promote their potential: the Department of Public Works and Town & Country Planning to give knowledge on filing a request for construction license and property-related licensing; the Department of Provincial Administration with advice on hotel licensing and other related issues, the Tourism Authority of Thailand and Google Thailand as a leader in online marketing and SiteMinder as leader in online sale management to help navigate on online platforms. After this, SCB plans the "SCB SME Key Connect" as a year-long project, with 84 events covering all the target sectors nationwide.
The "SCB SME Key Connect: Hotel Solution" runs on September 13, 20, and 27 at SCB Payment Sphere, SCB Business Center, 4th Floor of Too Fast Too Sleep Building, Siam Square Soi 1. Hotel SMEs interested to join the event can call 02 722 2222 for more information.