Social media penetrating the Thai workplace but impact on productivity is causing unease, according to annual survey by Kelly Services Latest Findings from Kelly Global Workforce Index

Thursday 21 June 2012 16:33
Social media is gaining a firm foothold in Thailand’s workplaces, with almost three-quarters of employees approving of the personal use of social media while at work, but with others seeing it as disruptive to workplace harmony, according to the latest survey results from global workforce solutions leader, Kelly Services?.

Almost one-in-three (32 percent) say social media has a negative impact on workplace productivity, and almost half (49 percent) say that mixing personal and professional connections through social media can cause problems in the workplace.

“For many workers, social media has become almost an entitlement. It’s something that is a fundamental part of their communications armoury, and they’re using it to make career decisions and to search for jobs,” said Wanna Assavakarint, Managing Director, Kelly Services Thailand. “Alongside the positives, there is nervousness about the pitfalls if the personal and professional worlds of social media are allowed to intermingle.”

The findings are part of the latest survey results from the Kelly Global Workforce Index (KGWI), an annual survey conducted by Kelly Services. Nearly 170,000 people in 30 countries participated in the survey.

Results of the survey in Thailand show:

- More than one-third (37 percent) feel it is acceptable to share opinions about work with friends and colleagues on social media.

- 13 percent of employees have been told to stop using social media at work.

- Almost two-thirds (65 percent) of respondents are more inclined to search for jobs via social media rather than through traditional methods such as newspapers, online job boards and recruitment firms.

“The reality is that the spread of social media in the workplace is occurring faster than any rules designed to manage it,” Assavakarint said. “While many employees are quick to see the benefits, employers and managers are still grappling with a host of complex issues relating to privacy, monitoring, and access to sensitive business information.”

Complete findings are published in a new report, When Ttwo Worlds Collide — The Rise of Social Media in the Workplace. For more information about the Kelly Global Workforce Index and key regional and generational findings, please visit the Kelly? Press Room or www.kellyservices.com.