Formica Group, the inventor of laminate, celebrates 100 years of global design with Formica Forever, a commemorative book that captures the company's 100-year evolution through cultural shifts, trend exploration and global growth.
"The Formica(R) brand has surfaced millions of spaces in which we gather, work, learn, heal, shop, eat and play," noted Mark Adamson, former CEO of Formica Group and current CEO of Fletcher Building, parent company to Formica Group. "Many people have grown up with the Formica(R) brand, and this book encapsulates the company's influence in interior design as well as its struggles and perseverance to remain a viable business through changing ownership, global expansion and the changing landscape of the surfacing market."
Designed by Abbott Miller, a partner in the international design consultancy Pentagram, the 408-page, 6.5" x 9.5" book contains more than 400 images andis modeled after a Formica(R) brand laminate swatch book from the 1960s. "We didn't want a cumbersome coffee-table book; we wanted to create something celebratory rather than grandiose, authoritative but also lively," Miller said. The book is published in collaboration with Metropolis Books and will be available in early August at bookstores worldwide as well as online.
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Formica Forever features:
- 100 years of worldwide visual assets, including advertisements, logos and product swatches
- Essays in which notable authors lend perspective to the Formica Group storylines that have unfolded over the course of the last century, including:
- Global Business Expansion (authored by Phil Patton)
- Modernist Design Legacy (authored by Alexandra Lange)
- Cultural Impact (authored by Peter York)
- Literary excerpts referencing the Formica(R) brand, demonstrating both its importance in pop culture as well as the challenges faced by Formica Group in protecting the brand
- An appendix featuring six color-coded translations: French, Spanish, Finnish, Thai and Simplified and Traditional Mandarin
In addition to creating the book, Pentagram's Miller and partners Michael Bierut and Daniel Weil collaborated on the anniversary brand elements, the Formica(R) Laminate Anniversary Collection and the anniversary display concept.
Formica Forever
Paperback, 6 1/2 x 9 1/2 in., 408 pages, heavily illustrated
ISBN 978-1-938-92215-2
$39.95
http://www.artbook.com/
PRESS CONTACTS:
ASIA
Birdie Chao
Formica (Asia) Ltd.
Phone: +86 21 2211 366 ext 8310
Email:mailto:[email protected]
Janet Fung
Newell Public Relations
Phone: +852 2117 5021
Email: [email protected]
SOURCE: Formica Group