Mr. Tjeert Kwant, President and Chief Executive Officer of ECC International Real Estate, developer of Promenada Resort Mall Chiang Mai said, “Today marks an auspicious occasion for us since it is the formal opening of Promenada and the official launch day for our ‘More Than Just Shopping’ concept. The feedback we have received since the soft opening phase in June earlier this year has been excellent with over 1.3 million people visiting. Shoppers at Promenada have thoroughly enjoyed the interesting mix of local and national Thai brands together with famous international brands, and Promenada’s totally unique combination of indoor and outdoor areas making for a ‘resort’ feel at the Mall.”
Together with the Grand Opening, the 2.9-billion Baht mall is also the main sponsor and host of Elite Model Look Thailand 2013. “The success’ of all Promenada tenants is our priority, so we are delighted that many tenants have been able to participate in Elite Model Look Thailand 2013. We’re proud to contribute to the promotion of Chiang Mai as an exciting and reinvigorating place for tourists, bringing high levels of tourism revenue from other parts of Thailand and from overseas,” said Tjeert.
Mr. Edward Kiti, President of Elite Model Management South East Asia, said, “As the world’s most prestigious modeling competition, Elite Model Look brings its’ search for the most beautiful rising stars to Thailand for a thrilling national final.”
This years’ Elite Model Look has significant milestone as it marks the first year where a male model will be chosen in addition to a female model. The program, designed to contribute to the tourism industry of Chiang Mai, is sponsored by Promenada and Tourism Authority of Thailand and will see young models compete to win a chance to represent Thailand at Elite Model Look World 2013, to be held in Shenzhen, China in November.
Promenada has worked hand-in-hand with its’ tenants to make the final a huge hit; Uniqlo, BSC Swimwear and Olanor are participating in organising fashion shows, whilst Chalachol and BSC Cosmetology have been responsible for the spectacular hairstyles and make-up seen throughout the competition.
Already a key attraction in the province of Chiang Mai, Promenada represents North of Thailand’s “must see” shopping and leisure destination. Its’ diverse and colourful tenant mix offers a new way to shop, with leading local, national, and international retailers like Uniqlo, Sport World, Chi Chang Multimedia Experience Store, Rimping Supermarket and Toys”R”us bringing a greatly enriched Promenada shopping experience. The mall’s entertainment offering (under the concept of “a perfect day together” for the whole family) features SF Cinema City, Kids@Play and a large ice skating rink to be opened soon.
Lush outdoor space bring a breath of fresh air and a feeling of being at a resort getaway whilst visitors enjoy a bold mix of flavours at excellent eateries, many with terraces overlooking the garden. Promenada also makes an excellent destination for Christmas and New Year shopping and together with the forthcoming Singha Beer Garden offering a great atmosphere for end of year celebrations.
For more information and activities, please visit www.promenadachiangmai.com and follow exciting promotions on facebook at www.facebook.com/promenadachiangmai.