Control Your Company's Destiny, or a Crisis Will !
Crisis is a normal part of business. Crises often cause high risk and costly damage to a company. In recent years, we have witnessed crises after crises that caused so-called 'Built-to-Last'
companies to be erased from the global business landscape.
Crises certainly bring about unanticipated demands on your people and your organization. Unfortunately, most companies are not sufficiently prepared to effectively handle a crisis.
- Is your company well prepared for a crisis?
- Do you Know How to identify a crisis including escalation and elevation
- Do you Know How to handle crisis communications, including social media
- Who's who in a crisis? Identifying your crisis communicators team
If your answer is "No" or "Not sure" you should consider investing in 'Crisis Communication & Reputation Risk Management', before a crisis hits your company and you are caught unaware.
MASTERCLASS LEADER: Ms. Pongtip Thesaphu, Former Corporate Affairs Director at Unilever Thailand
Ms. Pongtip is one of Thailand's leading public relations professionals with over 25 years' experience in corporate communications, issues management and crisis communication.
Throughout her career, Ms. Pongtip had led public relations and corporate communications for some of the world's leading consumer products and financial services companies including
Unilever, American Express and Phillip Morris as well as the Stock Exchange of Thailand. Ms.Pongtip is now dedicating her full time to work at the Thai Credit Guarantee Corporation and
sharing her experience as a lecturer at the School of Communication Arts, Bangkok University.
KEY LEARNING OBJECTIVES
- Develop a mindset and set of actions to respond effectively to communicate during any crisis
- Understand the potential impact of a crisis and how the proper preparedness
- Understand how the right decision-making in communications can effectively make the difference throughout the organization
- Understand how to optimize corporate resources for preparing the company to effectively communicate during crises
- Learn the tools needed to engage in effective risk management and crisis communication during a crisis
- Learn how to handle communications in major crises and deal with difficult situations before and after crises occur
WHO SHOULD ATTEND
All business executive who wish to control their company's destiny when faced with crises and disasters by making sure that the Company can effectively communication under a crisis.
Those who strive to ensure their corporate performance andbusiness continuity during and after the crises with Effective Crisis Communications & Reputation Risk.
Especially those who are actively involved in;
- Corporate Communication, Corporate Affairs, Public Affairs, Public Relation
- Business Continuity & Disaster Recovery, Risk Management,
- Crisis Management, Corporate Security, Emergency Management
We recommend each company sends 'a team of delegates' to this Masterclass, so as to optimize the effectiveness of learning and bring back the proven lessons to powerfully apply in your
company.
สมัครพร้อมกันเป็นกลุ่ม ได้รับส่วนลดพิเศษค่าลงทะเบียนถึง 4000 บาท
ค่าใช้จ่ายในการฝึกอบรม สามารถนำไปหักลดหย่อนภาษีได้ 200%
รับสมัครจำนวนจำกัด สนใจกรุณาติดต่อ
คุณศตพร
252/119 อาคารเมืองไทย-ภัทร คอมเพล็กซ์ 2 ชั้น 24 ถนนรัชดาภิเษก แขวงห้วยขวาง เขตห้วยขวาง กรุงเทพมหานคร 10310
โทร: 022754511, 026931474, 0896929900
Email:[email protected]