Cacao Barry(R), the world' leading gourmet chocolate brand, today officially unveils the next generation of chocolate couvertures, Purity from Nature, at its Asia-Pacific launch.
(Photo: http://photos.prnasia.com/prnh/20140409/8521402110 )
Pure and intense, the Purity from Nature chocolate couvertures--Ocoa(TM), Inaya(TM) and Alunga(TM)-- stemmed from a rising demand for premium chocolate by artisans, chocolatiers and pastry chefs.
Worldwide, demand for chocolate is growing and sales for it is forecasted to expand from S$105 in 2010 to S$124m billion in 2016. A major driver for this increase is Asia, whose demand will hold a 20 per cent share in the global market for chocolate in 2016 (Markets and Markets, 2011).
"The chocolate palate is growing more sophisticated and consumers are beginning to demand from chefs an authentic and intense chocolate flavour. We are also seeing a trend where consumers increasingly value the importance of traceability when making their choices," said Pascale Meulemeester, Vice President, Global Brands Marketing.
Cacao Barry knows every farmer and every bag of cocoa beans is 100% traceable. Dedicated to helping farmers achieve and maintain the exacting level of excellence, Cacao Barry trains farmers; making sure that only the best fully sun-ripened cocoa fruits are picked.
Following the harvesting of beans, fermentation is a crucial step in awakening and extracting the best flavours. Years of painstaking research resulted in the Q-Fermentation method, in which specific micro-organisms naturally present in the plantation brings out the most outstanding purity and intensity from beans.
"The perfect couverture should be unrivalled in purity and intensity, a height which Purity from Nature has achieved. These chocolates have been designed for specific applications and allows me to freely express myself in my desserts," said Janice Wong, Owner and Founder of 2am:dessertbar and 2am:experience in Singapore.
In the lead up to the officially launch, Cacao Barry collaborated with renowned chefs on "Creative Day" to create extraordinary recipes which incorporate local ingredients with Purity from Nature. The Singapore experience was documented here: http://youtu.be/IIEySiKSCyg
Purity from Nature products are available in most Asian countries through Cacao Barry's authorised distributors.
About Cacao Barry(R) ( www.cacao-barry.com ):
By constantly inventing and reinventing Pastry and Gastronomy, France gave its name and mark to this art. It is a tradition envied by the whole world, centeredaround creativity, innovation, and above all passion. Since its creation, Cacao Barry has been entirely committed to this heritage. It all started with the quest of its founder Charles Barry, who travelled to Africa in 1842 to seek out the best cacao bean varieties for his first true connoisseur's chocolate. In 1923, the company was catapulted into the international arena, making Cacao Barry the first to investigate cacao cultivation in Latin America and other continents. Whether with the first range of rare-origin chocolate couvertures, the highly sought-after aromatic refinement of the first Plantation Millesimes or the introduction of the Or Noir Lab in 2007 - a service offering chefs the opportunity to create their own signature chocolate - Cacao Barry has constantly raised the bar, setting new standards for the chocolate industry.
Today Cacao Barry provides the most complete palette of products, to all passionate chocolate craftsmen around the world: chocolate and couvertures, pralins, origins and exclusive plantations, inspiring them and opening doors to new creative experiences. Besides, Cacao Barry offers the widest international community of chocolate professionals, Ambassadors' Club and Chocolate Academies to support craftsmen and chefs on their quest for perfection.
Press Contact
Aina Osman
Regional Marketing Manager
Gourmet Asia Pacific
+60-3-3169-3361
SOURCE Cacao Barry