Central Food Retail invested 120 million Baht to launch Tops SUPERSTORE The newest, most comprehensive model store to suit your tastes and lifestyle

General Press Releases Thursday August 7, 2014 15:15
กรุงเทพฯ--7 ส.ค.--Polyplus PR

Central Food Retail, Thailand's largest supermarket chain operator, invested 120 million Baht and launched “Tops SUPERSTORE” at CentralPlaza Salaya. Gathering a comprehensive selection of the highest quality products, it is the first in Thailand to satisfy all customers’ routine shopping needs in one trip, while also allowing customers to save big every time. Under the concept "More Choices. More Savings." the store is expected to expand 2-3 locations per year. Pairing the store’s innovative concept with its modern design, Tops SUPERSTORE is sure to deliver an unparalleled shopping experience.

Mr. Alistair Taylor – President of Central Food Retail Company Limited – said, “As the leader in the retail business in Thailand, the company is committed to recruiting and developing the best in order to satisfy the needs and lifestyles of different consumers; therefore, the company has formed the idea to develop a new model store under the name "Tops SUPERSTORE" that is different from the general supermarkets and hypermarkets. In addition to creating a new experience in shopping with a selection of top quality products, gathering a comprehensive range of product at value prices, and focusing on a modern store design unlike the traditional one, the store also offers the convenience of services such as staff advice and product information in a friendly atmosphere. This is the first time that the subsidiaries of Central Group like Power Buy, SuperSports, OfficeMate and homeWorks have partnered together; Tops SUPERSTORE will satisfy the needs of customers of all ages. CentralPlaza Salaya will be conducted as the first branch on the area size of 4,500 square meters and will be ready to open a full service on August 12, 2014 with a total investment of 120 million baht.”

The company strongly believes that Tops SUPERSTORE will receive outstanding responses from customers. It is expected to generate revenue of about 100 million Baht per month and plans to expand 2-3 more branches per year. Tops SUPERSTORE is the first in Thailand to create a new dimension in shopping filled with the most comprehensive range of products.

Ms. Phattaraporn Phenpraphat – Vice President of Marketing and Public Relations of Central Food Retail Company Limited – added, “Inside Tops SUPERSTORE, an extensive selection of over 85,000 quality products, both international and domestic, is on offer. We also created a supermarket zone, bringing Tops market assortment of premium quality products ranging from fresh foods to daily essentials to give customers the utmost convenience and satisfaction. The various zones of different departments are too themed under the concept of ‘My.’ We want customers to feel included and be a part of the whole experience. For example, the zone, My Media contains all the electronics from Power Buy, My Sport has all the sporting goods and apparel from SuperSports, My Office consists of stationary tools from OfficeMate and My Home with inspiring home ideas from homeWorks. Other zones include My Fashion, My Kids, My Baby, My Kitchen, My Gift, and My Magazine. Leading brands and items selected for Tops SUPERSTORE are not duplicates of the ones Central Department Store offers. The assortment has been specifically chosen to match the lifestyle of the modern family and the various age groups. Also, our innovative in-store communications and technology are sure to excite customers; offering a unique shopping experience they have never experienced before.”

This August 12th, be sure to be a part of the most exciting event in retail. Offering More “Choices. More Savings.” Tops SUPERSTORE at CentralPlaza Salaya opens Monday – Friday from 08:00 am to 09:30 pm. and Saturday – Sunday from 08:00 am to 10:00 pm.


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