Tetra Pak Dairy Index 2015: innovate and communicate to revitalise milk

General Press Releases Wednesday June 24, 2015 17:25
Bangkok--24 Jun--Verve Public Relation Consultancy
Busy, health-conscious generation reaffirms strong belief in milk's goodness, providing opportunities to grow consumption
Consumers worldwide remain overwhelmingly positive about the goodness of milk, understand its nutritional value, but feel variety and convenience are not keeping pace with modern lifestyles and expectations.

That is the conclusion of an international consumer study commissioned by Tetra Pak and published today in the company's 8th Dairy Index. The study, undertaken earlier this year, highlights the need for dairy companies to revitalise the relevance of milk among consumers of all ages, through the introduction of innovative products and a fresh approach to marketing and communication.

For several years, the food industry has reported rising demand for nutritious but convenient products, fuelled by the new generation of health-conscious consumers leading ever-more active lives. People already regard milk as 'nutritious'; 'healthy'; 'a good source of calcium'; and 'tasty', but to maintain its relevance in the modern world, producers need to innovate and develop drinks that reflect changing lifestyles.

Dennis J๖nsson, President and CEO of Tetra Pak Group, commented: "The key to energising dairy in all geographies is to make people excited about drinking milk; creating new products and developing communication campaigns to show that it is convenient, pleasurable, a special treat even, and relevant to all."

The report explores instances where dairy companies have successfully brought new drinks to market, identifying four global product trends. These trends include indulgent yet permissible treats; customized products that make milk easier to digest or provide added health benefits; drinks made for on-the-go consumption or snacking, and "pure" milk with organic or "natural" values.

In addition, the report reveals how new communication channels can be used to create successful marketing campaigns that raise awareness of the nutritional benefits of milk, whilst forging an emotional connection with people to drive consumption.

Read more about it at: www.tetrapak.com/dairyindex?

Latest Press Release

Taisho-Tei rolls out a parade of great value ramen and donburi

If you happen to be at IMPACT Muang Thong Thani, don't miss a chance to try delicious ramen with four options of flavorful soup base and other scrumptious Japanese dishes at Taisho-Tei . The restaurant has recently rolled out a special menu featuring...

SWEET SUMMER MANGO MOMENTS TREATS FOR TEA + A SENSORIAL SPA AT LE MERIDIEN BANGKOK

Calling all mango lovers! Mango Afternoon Tea Treat + SPA Moments is back by popular demand! Make the most of high season for the sweetest + smoothest mangoes to elevate your afternoon tea experience at Latitude 13, and rejuvenate mind, body and soul at...

The 43rd CIFF concludes after hosting some 300,000 professional visitors

The 43rd China International Furniture Fair (Guangzhou) (CIFF), viewed by industry watchers as having been a great success, concluded on March 31. The fair was held in two phases, from March 18 to 21 and from March 28 to 31, bringing together 4,344...

Photo Release: Anantara Donates Over THB 1.8 Million to the Princess Sirindhorn Craniofacial Center at Chulalongkorn Hospital

Anantara Donates Over THB 1.8 Million to the Princess Sirindhorn Craniofacial Center at Chulalongkorn Hospital Anantara Hotels and Resorts recently donated over THB 1.8 million to the Princess Sirindhorn Craniofacial Center at King Chulalongkorn Memorial...

The 43rd CIFF features wider diversification of exhibits and upgraded services

The 43rd China International Furniture Fair (Guangzhou) (CIFF), which was held in two segments, took place in Pazhou, a subdistrict of Haizhu in southeastern Guangzhou, from March 18 to 21 and from March 28 to 31. At the 760,000-square meter event, over...

Related Topics