This support is part of "PepsiCo's Drops of Care" project which began in 2013 by PepsiCo Thailand and PepsiCo Asia-Pacific Region, following PepsiCo's long-term strategy "Performance with Purpose" to support environmental sustainability and social responsibility. The project is aimed at increasing green space in watershed forest area as well as restoring ecological balance to the Northern region of Thailand, through a participatory process of local communities.