IKEA introduces the latest edition of the IKEA Catalogue for 2017 highlighting Democratic DesignDesign for Everyone

General Press Releases Thursday August 25, 2016 16:53
Bangkok--25 Aug--Aziam Burson-Marsteller

IKEA recently introduced the latest edition of the IKEA Catalogue for 2017 featuring a wide range of home decor ideas and new collections that bring to life the IKEA identity and concept through the implementation of democratic design, which steers everything we do. At IKEA, we are not just making things; we are making things better. Democratic design consists of five pillars including, Function: to really make everyday life easier and more meaningful, Form: to make the world more beautiful, Quality: to make everything last longer and age gracefully, Low Price: to make it affordable for many people, and Sustainability: to make products responsibly and to have an improving impact on people and the planet. In addition, 13 feature articles will take readers on a journey around the world. The aim is to display inspiring examples of how IKEA connects with diverse people in different cultures.

To welcome the IKEA Catalogue 2017, IKEA will arrange special activities, which will take place each day between 10:00 and 20:00 from August 25-28, 2016. Members of the IKEA FAMILY will enjoy several games and chances to win lovely souvenirs and lucky draws worth more than 100,000 baht. Simply show your IKEA FAMILY card and be one of the discerning shoppers to receive special offers. IKEA FAMILY is open to everyone and it's free to join at the IKEA Bangna Store or at www.IKEA.co.th/FAMILY

Mr. Patrice Dreano, IKEA Store Manager at Bangna, said, "The IKEA Catalogue 2017 is our sixth edition since coming to Thailand. IKEA customers can expect to receive frequent updates on topics such as new collections, new decor ideas, and perspectives on living from people around the world. For IKEA Thailand, we will provide our customers new shopping experiences that range from 1,200 new products to six delicious new meal options for health-conscious customers. On top of that, we have optimized our showrooms to focus on home storage solutions by making effective use of vertical space in the bedroom, living room, and kitchen to help maximize your precious space. We are sure that these solutions best match the hectic lifestyles of new-generation customers."

Beginning August 25, 2016, IKEA will start distributing approximately 1,200,000 copies to IKEA customers living in Bangkok and Samutprakarn. In addition, interested customers can receive copies at IKEA Bangna.
Interesting facts about IKEA Catalogue 2017:
Number of pages : 324 pages + four front / back cover pages
No. of copies to be printed : 211,000,000 copies
No. of IKEA retailers / countries : 50 retailers / 48 countries
No. of languages : 32 languages
No. of printed versions : 70 versions
No. of digital versions for website and application: 3 versions

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