CPF sets to showcase innovative foods leadership in THAIFEX 2018

General Press Releases Monday May 21, 2018 17:00
Bangkok--21 May--CPF

Charoen Pokphand Foods Public Company (CPF) will exhibit diverse innovative foods and unveil "Cullineur" a world-class cooking schools, at a top regional food fair, "THAIFEX 2018," which to be held at IMPACT Muang Thong Thani, Bangkok, from May 29 to June 2.

Mr.Sukhawat Dansermsuk, CPF's Chief Executive Officer (CEO)-Food Business and Co-President said CPF continuously attends the well-known international food fair "THAIFEX" together with over 2,000 exhibitors to promote Thai food and beverage to customers worldwide. This year, CPF plans to focus on innovative foods and ready meal products to response the global trends of grey society and health-conscious consumers with the theme "Every Mouthful is Meaningful" on a 378 sq.m., the largest booth area to be located in IMPACT exhibition hall 8.

Chargrilled Chicken Fillet is one of CPF's innovative selection to showcase in CPF booth this year. It is made from chicken breast grilled with charcoal for exporting to British customers as a chilled snack under brand "Taste Inc." This snack was accredited at the global trade fair Anuga 2017, held in Cologne, Germany last year as the food innovation that addresses consumers' search for safe and convenience food.

"Smart Soup" is another innovative product that CPF's R&D develop to perfectly meet the needs of the elderly. This soup, which plan to be on shelf within 2018, is produced with aseptic technology which keep natural taste and favors of pumpkin, purple sweet potato, spinach and broccoli.

Several range of functional foods and drinks are exhibit at the fair including vegetarian ready meal under named "Smart Meal", variety of functional drinks and low calorie meals under brand "CP Delight", etc.

"People and business partners around the world will meet our innovative products answering a diverse customer behaviors. We also plan to welcome them with special drink and snack prepared by professional chef from our new food art school," said Sukhawat.

At this event, CPF also introduces the newly-established school of Culinary Arts and Entrepreneurship titled "Culineur". The school is collaboration between CPF and Lausanne Hospitality Consulting (LHC) from Ecole Hoteliere de Lausanne (EHL) in Switzerland. It is a comprehensive culinary institution that cultivate world-class chefs and professionals along with business management skills. The school will be open for the first time application at the fair.

The school establishment aims to develop new-generation of startups and human resources for the industry and also help protect the country's invaluable food wisdom in the long run.

Latest Press Release

Refresh from the heat with a Summer Special Iced Strawberry Passion Fruit at 9 branches of Cafe Kantary throughout Thailand

From now until 30th April 2019, Cafe Kantary invites you to enjoy our special refreshing "Iced Strawberry Passion Fruit". It is summer time, but nothing says "summer is here" more than the sweet and tangy taste of fresh strawberries and passion fruit....

Your Benefits Our Privilege

Privilege Card Membership benefits start automatically as soon as you apply! You'll receive exclusive vouchers and can choose either a free night stay or a free buffet dinner with a bottle of fine wine at The Terrace@72 Restaurant. At Ramada Plaza by...

News bulletin: PTTEP joins the Coral Reef Conservation Activity

PTTEP Scuba Diving Club together with the Faculty of Fisheries Kasetsart University and Mu Kho Chumphon National Park joined hand in installing the mooring buoys in the diving sites around the Under Water Learning Site "H.T.M.S. Prab", Mu Kho Chumphon...

NEW BOUNDARIES: HUBLOT LAUNCHES THE OFFICIAL ICC CRICKET WORLD CUP 2019 WATCH AND ANNOUNCES CRICKETING LEGEND KEVIN PIETERSEN AS A NEW FRIEND OF THE BRAND

The limited-edition Classic Fusion Chronograph ICC Cricket World Cup 2019 marks Hublot's role as Official Timekeeper and Official Watch of this summer's ICC Cricket World Cup 2019 in England and Wales To keep updated, follow: #ClassicFusionCricket...

Hublot and Ferrari Open a New Chapter in Their Collaboration With the Classic Fusion Ferrari GT Watch

Since the very start of their collaboration in 2011, Hublot and Ferrari have always created watches with a unique design and motorisation. Each new edition introduces a new style. This year, Hublot presents an elegant and contemporary piece that draws...

Related Topics