CPF certifies Thailands first-ever Water Footprint Label

General Press Releases Monday August 6, 2018 10:10
Bangkok--6 Aug--CPF

Charoen Pokphand Foods PCL (CPF) announced that fresh chicken and tender chicken breast, two of its products, have certified the Water Footprint Label from Thailand's Water Institute for Sustainability, the Federation of Thai Industries. At the same forum, two CPF's plants also received a certificate of participation for being a part of Water Footprint Assessment pilot project from the Department of Groundwater Resources, Ministry of Natural Resources and Environment.

The project is a cooperation between private sectors and the government to established first-ever Water Footprint assessment criteria in Thailand, helping the participant to meet the demand for sustainable business.

Ms. Kularb Kimsri, Vice President of CPF Global Standard System Centre, said the company's decision to participate in the pilot project is in response to the global demand for sustainable water consumption.
Two CPF's product s has been selected to join the project include fresh chicken from Saraburi Food Processing Plant and tender chicken breast from Minburi Plant 2.
The Water Footprint label is initiated in order to encourage efficient water use, which is a vital part for sustainable water resource management.

"It is the first time ever in Thailand to established Water Footprint label. This label reflects the company's capability as a safe and responsible food producer. CPF has ultimate goals to create food security and continuously develop sustainable foods," she said.

Ms. Kularb explained that, due to CPF's integrated supply chains from upstream to downstream, the company is able to assess the product's water footprint precisely. Moreover, the cross checking of data has been done by the third party to ensure that the information reflects realistic result.

CPF, as a leading food agro-industrial and food conglomerate with CPF's vision to be "Kitchen of the World", is operating under good corporate governance in line with 10 out of 17 the United Nations Sustainable Development Goal (SDGs) such as "clean water and sanitation", "zero hunger" and "climate action".

In addition to Water Footprint label, CPF also certified Carbon Footprint Reduction Label on baby chick, live chicken, fresh chicken meat and shrimp wonton.

Latest Press Release

Consortium With Expomobilia Wins Contract for the Dubai EXPO 2020 Dutch Pavilion

A consortium comprising Expomobilia, V8 Architects, Kossmann.dejong and Witteveen+Bos has been selected to design and construct the Dutch Pavilion at EXPO 2020 in Dubai. The award was made following a European tender procedure with a total of eleven...

Crocs Casts Fresh Faces for Third Year of Come As You Are Campaign

Zooey Deschanel and Natalie Dormer Lead the Cast of Crocs Global Brand Ambassadors for 2019 Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for women, men and children, today announced a cast of fresh faces for the third year...

Michelin starred al fresco dining experience at Siam Kempinski Hotel Bangkok highlights benefits of fresh produce

Internationally acclaimed restaurateur, Chef Henrik Yde Andersen, whose gastronomic empire includes more than 20 well known establishments, brings his personal take on vegetarian fine dinging to Bangkok. The visionary chef behind the Michelin starred...

Chef Sitichot Wanso of Chatrium Hotel Riverside Bangkok Wins Two Competitions At Thailands 24th International Culinary Cup

Our congratulations to Chef Sitichot Wanso (right), Junior Sous Chef of the Silver Waves Chinese Restaurant – pictured above with Chef Spencer Kell (left), Executive Chef of Chatrium Hotel Riverside Bangkok – who was recently awarded two...

THE BIG BAD WOLF BOOK SALE RETURNS TO THAILAND WITH THE BIGGEST BOOK SALE IN CHIANG MAI

The sale will include over one million new English books at 50%-90% off from November 30th to December 9th, 2018 at CMECC From the recent success of the Big bad Wolf Book Sale in Bangkok in August, the biggest book sale in the world is returning to...

Related Topics