Boots strengthens its personal care portfolio with the introduction of Boots Brand, offering quality products at great prices to meet the needs of millennial women

General Press Releases Wednesday November 21, 2018 14:36
Bangkok--21 Nov--ABM

Boots Thailand, a leading international pharmacy-led health and beauty retailer, launched "Boots Brand," a house brand of beauty and personal care products which offer trusted quality and innovation at affordable prices. This iconic Boots brand is targeting millennial women by offering over 600 comprehensive products under the Boots brand. Now available at all Boots store nationwide.

The value of the beauty and personal care market in Thailand is currently worth about 198,138 million baht.1 Personal care products for sale in super and hypermarkets have a total value of approximately 64,000 million baht2 which is growing continuously at 4% per year2. Consumers have pointed out that they would like to use top-quality beauty and personal care products at affordable prices. The top five most popular beauty and personal care products in Thailand are: skincare 39%, haircare 15%, colour cosmetic 12%, oral care 11% and bath and shower 10%3

Miss Gerda Lerchner, Senior Manager – Retail Own Brand, Boots Retail (Thailand) said, "With the incredible success of Boots beginning over a century ago, it's time to revolutionize this iconic brand through an exciting new chapter. As Boots is a leading international pharmacy-led health and beauty retailer, we are both a retailer and brand owner. So we understand exactly what people want and developed Boots Brand products based on the needs of our consumers. We found that they want to use personal care products that represent quality together with affordable pricing."

"As representatives of one of the most loved retail brands, it's important that we continue to meet the needs of our customers and provide compelling value that people have come to associate with the Boots brand. The heart of Boots Brand is "Made, Tested, Loved" which embodies product innovations together with the best quality for consumers at great prices. We are offering over 600 products under the Boots Brand at prices starting at 39 baht across eight product ranges: Skincare, haircare, washing and bathing, deodorants and body sprays, depilatories, men's products, lip-care, and tissue and handy wipes.

A quality-control laboratory makes Boots Brand stand out among all the rest. Our New Heart Logo, "Made, Tested, Loved" is our new seal of approval. It's a promise to our customers that every innovative product was Made to serve their needs, Tested by our team and our user-trial volunteers to ensure the best quality and Loved by us before we launch a product into the market.

"We aim to create awareness of our Retail Own Brand and to continue to build trust with our new heart stamp: Made, Tested, Loved by Boots through our new and memorable commercial advertising, which will be broadcast on TV and radio, through our online platform and through our in-store materials to emphasize our relaunch. We also have plan to launch a variety of new products in the next fiscal year to keep up the momentum and to continue to generate excitement in our customers."

Discover trusted quality at great prices through Boots Brand at Boots stores nationwide. For more information, visit at and
Boots Retail Thailand

Boots Thailand is one of the principle businesses of the Retail Pharmacy International Division of Walgreens Boots Alliance (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. With 285* stores, Boots Thailand is committed to providing exceptional customer and patient care, working closely with other primary healthcare providers to offer outstanding healthcare and pharmacy services to the communities it serves. Since the opening of the first Boots Thailand store in 1997, the business has significantly grown over the last 20 years and now offers a wide range of services and products, including innovative Boots own brands such as No7, all of which are delivered with the great value customers love.

*As at 31 August 2018, excluding equity method investments
About Walgreens Boots Alliance

Walgreens Boots Alliance (Nasdaq: WBA) is the first global pharmacy-led, health and well-being enterprise. The company's heritage of trusted health care services through community pharmacy care and pharmaceutical wholesaling dates back more than 100 years.

Walgreens Boots Alliance is the largest retail pharmacy, health and daily living destination across the U.S. and Europe. Walgreens Boots Alliance and the companies in which it has equity method investments together have a presence in more than 25 countries and employ more than 415,000 people. The company is a global leader in pharmacy-led, health and well-being retail and, together with its equity method investments, has more than 18,500 stores in 11 countries as well as one of the largest global pharmaceutical wholesale and distribution networks, with more than 390 distribution centers delivering to more than 230,000 pharmacies, doctors, health centers and hospitals each year in more than 20 countries. In addition, Walgreens Boots Alliance is one of the world's largest purchasers of prescription drugs and many other health and well-being products.

The company's portfolio of retail and business brands includes Walgreens, Duane Reade, Boots and Alliance Healthcare, as well as increasingly global health and beauty product brands, such as No7, Soap & Glory, Liz Earle, Sleek MakeUP and Botanics.

Walgreens Boots Alliance is proud to be a force for good, leveraging many decades of experience and its international scale, to care for people and the planet through numerous social responsibility and sustainability initiatives that have an impact on the health and well-being of millions of people.

More company information is available at

Latest Press Release

International CSR Summit 2019: Call for Business Leaders to Take a Stand on Delivering Global Goals

Enterprise Asia, Asia's leading non-governmental organization for responsible entrepreneurship hosted the 5th International CSR Summit (ICS) on 24 and 25 May 2019 at Hilton Taipei Sinban, New Taipei City. The two days event themed "Take a Stand,...

Benihana Pattaya Wins Best Restaurant Award

Benihana, Pattaya's best dining experience has won a coveted Best Restaurant award from Thailand Tatler. Thailand Tatler is a luxury lifestyle magazine with over 410,000 readers. Each year, the readers of Thailand Tatler select their favourite...

More empowerment, inclusion of the disadvantaged in Asia and the Pacific Regional UN policy forum opens with call for greater equality for all

The United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) opened its 75th session in Bangkok today, with global and regional leaders calling for greater empowerment and inclusion of marginalized groups, if the region is to...

Hilton Pattaya Participates in Hiltons Largest Annual Global Career Initiative

As part of a global effort to provide opportunity for young people, Hilton Pattaya is an annual accommodating of Career@Hilton event to allow to learn and know more about all the different possibilities approachable in the hospitality industry. The...

3 dedicated trade shows for built industry BMAM Expo Asia 2019, K-Fire Safety Expo Bangkok 2019 and LED Expo Thailand 2019 + Light ASEAN

IMPACT Exhibition Management Co., Ltd. ("IMPACT") in collaboration with MEX Exhibitions Pvt. Ltd. ("MEX") and EXCO Co., Ltd. ("EXCO"), are all set to for BMAM Expo Asia 2019 (BMAM"), K-Fire & Safety Expo Bangkok 2019 ("K-Fire") and LED Expo Thailand...

Related Topics