Lazada, the leading online shopping and selling destination in Southeast Asia, has seen rapid growth of its online Marketplace platform for brands and merchants. Lazada Marketplace in the region accounts for 80% of the company's Gross Merchandise Value (GMV) or overall sales as at end August 2015.
Since opening to local merchants over 7,000 Thai businesses have chosen to sell their goods at Lazada Marketplace, supplementing products from established brand names such as Tesco Lotus, L'Oreal, and Philips.
Sellers are well-supported by Lazada's end-to-end model that takes care of their needs from order to delivery, and also benefit from having direct access to Lazada's established customer base, infrastructure and analytics. The Seller Centre for example, provides a one-stop online platform to manage inventory, pricing, promotions and orders, with a recently released Seller Center Android app adding enhanced search, notifications of new orders and sales performance, helping marketplace sellers manage their business on-the-go.
Small and medium business can also tap on the Lazada University to equip themselves with marketing tools in order to increase their visibility online and maximize profits.
"Lazada Marketplace is the engine of our growth, attracting a large number of local merchants who are reaping the rewards of partnering with Lazada. The overwhelming response to our marketplace platform is testament to the confidence Thai merchants have in Lazada. We can fulfill all customer shopping needs effortlessly on their behalf, and added to our committed investments in logistics, tech development and payment solutions, no other eCommerce player can offer a similar one-stop retail gateway to Thai merchants," said Alessandro Piscini, CEO, Lazada Thailand.
As e-commerce continues to grow in Thailand, Lazada marketplace offers many opportunities for both new and experienced sellers to reach new markets, benefit from Lazada's support in advertising their goods as well as providing critical data on how their store is performing. With more than 4.5 million daily visits to its sites and close to 100% geographical distribution coverage, Lazada has become the clear choice for sellers throughout Southeast Asia.
Among those to benefit is Household Society, a Bangkok-based retailer focusing on goods for the home. The company was looking for a way to supplement its office wholesale business and saw Lazada as the perfect vehicle to set-up a direct to consumer retail business. "We supply products to large established bricks and motor retailers but our online store at Lazada gave us the opportunity to get to know the market better. Not only can we sell 24/7 but we get immediate customer feedback helping us improve both our service and product offer," said Thanasit Panjaananyot, owner of House hold Society. "As well as allowing us to test the market, the Lazada Seller Centre helps us analyse customer behaviour, manage stock levels, and make quick price adjustment if necessary."
In preparation for Lazada's annual Online Festival business owners will receive support through additional training, including stock planning and packaging capacity, to prepare them for smooth operations during the expected spike in orders. In 2014, sales from Lazada's Online Festival hit more than 10 times that of a normal day on 12th December alone.
During the month-long Online Festival campaign from November 11 – December 12, 2015, Lazada will feature weekly product category highlights, a curated brands' showcase and exclusive promotions with bank and telco partners, on top of daily deals.
To become a seller with Lazada, sellers can register at marketplace registration page by visitinghttp://www.lazada.co.th/marketplace/ and receive a free training class.