The Forrester Research Inc. report noted that Accenture scored well in the evaluation ""due to breadth and depth on both the creative design and the technical capabilities necessary for delivering successful mobile enterprise app projects."" The report also stated that talent from design agency acquisitions including Acquity Group, Fjord, Chaotic Moon, OCTO Technology, and MOBGEN round out App Studio talent. Accenture has also recently acquired creative agency Karmarama and taken a majority stake in digital agency SinnerSchrader, to further deepen its creative and user experience capabilities.
The report states that Accenture ""combines its world-class, global business and technology consulting with more than 5,000 developers on staff with B2B/B2E mobile experience. The result: more than 1,500 releases of enterprise mobile applications for clients to date."" It also asserted that because of these proven capabilities ""Accenture is well suited to handle clients with large, complex, transformational mobile enterprise apps projects.""
One of the three areas assessed for the Forrester Wave, which included nine vendors in this evaluation, was Strategy, in which Accenture had the highest score. This consisted of five key elements: partnerships and alliances; innovation road map; employee retention; vision for this market; and pricing and commercial models. Accenture received the top score possible for four out of five criteria within the Strategy category.
Nontawat Poomchusri, Country Managing Director and Financial Services Lead, Accenture in Thailand said: ""Delivering enterprise apps can be complex, but to be successfully adopted, the apps must be designed, built and managed with a focus on the user throughout the process. Design-led thinking guides all our work, and through Accenture's Mobile App Studios we rapidly ideate and prototype user-centric solutions with our clients, solving specific business challenges and creating new value. We can then seamlessly deliver solutions at scale, integrating them across organizations globally through our Mobile App Factories and taking advantage of our market presence, for which we scored the highest possible marks in this report.""