AIS Expands its Serenade Club to 20 Locations as the Number of High-Value Customers Continues to Grow, Plus Introducing Outlet Makeover to Complement Latest Service Excellence

Information Technology Press Releases Tuesday February 6, 2018 16:10
Bangkok--6 Feb--AIS

AIS plans to invest more than 680 million baht to care for Serenade customers, including an expansion of Serenade Club to reach 20 locations nationwide as demands from high-value customers are expected to grow more than 40% this year, plus introducing The Ultimate Service Experience to soothe customers' five senses.

Mrs. Bussaya Satirapipatkul, Executive Vice President of Customer Service Management at Advanced Info Service Public Limited Company (AIS), explained the company's objective to heighten AIS services for Serenade customers. "Customer service has always been the essence of customer care. Last year, the number of Serenade customers stood at 4.5 million. This number is expected to reach 6.3 million by the end of this year, more than 40% increase. AIS is always striving to offer the best services for best customer experience in every aspects, including service, privileges, activities and touch points.

This year, AIS plans to invest more than 680 million baht in expanding Serenade Club for a total of 20 locations. The new batch of Serenade Clubs will be opened in Bangkok, Chiangmai, Chonburi, Rayong, and Hat Yai. Combined with the existing Serenade Room, AIS will have more than 40 Serenade outlets to serve high-value customers nationwide."

"Along with the expansion plan, AIS will introduce a new concept "The Ultimate Service Experience" to indulge customers' five sensory perceptions. In partnership with leading Thai companies whose works have been recognized worldwide, AIS' new concept will reflect special attention to details amidst immaculate atmosphere designed to pamper the customers' five sensory perceptions every time they visit a Serenade Club. The Ultimate Service Experience comprises:

Sense of Sight: Customers will be amazed by Serenade Club's new interior design that soothes their modern lifestyles, designed by PIA Interior, one of Thailand's top interior design studios.

Sense of Taste: Indulge customers' appetite for flavorful appetizers made from high-quality ingredients complemented by a uniquely-designed drink created by Cerebrum Design, which won a Red Dot Design Award, described as the industry's equivalent of the Oscars.

Sense of Aroma: Enjoy the breath of "Serendipity," a refreshingly pleasing scent full of energy by Panpuri, Thailand's leading brand in luxurious organic fragrance available exclusively at Serenade Club.
Sense of Sound: Soothe your ears with Groove Jazz music by Hitman Jazz, Thailand's first jazz music recording company.

Sense of Service: Experience best customer service from Serenade Ambassadors who have received intensive training on service excellence waiting on Serenade customers in their newly-designed uniforms to complement their best customer service."

"AIS is confident that our expansion plan to open a total of 20 locations of Serenade Club will definitely meet the demand of the increasing AIS Serenade customers. The outlet makeover illustrates AIS relentless pursuit in providing service excellence to constantly impress high-value customers every time they visit us. This is yet another of AIS commitment to deliver only the best services to our customers," Mrs. Bussaya concluded.

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