AIS Expands its Serenade Club to 20 Locations as the Number of High-Value Customers Continues to Grow, Plus Introducing Outlet Makeover to Complement Latest Service Excellence

Information Technology Press Releases Tuesday February 6, 2018 16:10
Bangkok--6 Feb--AIS

AIS plans to invest more than 680 million baht to care for Serenade customers, including an expansion of Serenade Club to reach 20 locations nationwide as demands from high-value customers are expected to grow more than 40% this year, plus introducing The Ultimate Service Experience to soothe customers' five senses.

Mrs. Bussaya Satirapipatkul, Executive Vice President of Customer Service Management at Advanced Info Service Public Limited Company (AIS), explained the company's objective to heighten AIS services for Serenade customers. "Customer service has always been the essence of customer care. Last year, the number of Serenade customers stood at 4.5 million. This number is expected to reach 6.3 million by the end of this year, more than 40% increase. AIS is always striving to offer the best services for best customer experience in every aspects, including service, privileges, activities and touch points.

This year, AIS plans to invest more than 680 million baht in expanding Serenade Club for a total of 20 locations. The new batch of Serenade Clubs will be opened in Bangkok, Chiangmai, Chonburi, Rayong, and Hat Yai. Combined with the existing Serenade Room, AIS will have more than 40 Serenade outlets to serve high-value customers nationwide."

"Along with the expansion plan, AIS will introduce a new concept "The Ultimate Service Experience" to indulge customers' five sensory perceptions. In partnership with leading Thai companies whose works have been recognized worldwide, AIS' new concept will reflect special attention to details amidst immaculate atmosphere designed to pamper the customers' five sensory perceptions every time they visit a Serenade Club. The Ultimate Service Experience comprises:

Sense of Sight: Customers will be amazed by Serenade Club's new interior design that soothes their modern lifestyles, designed by PIA Interior, one of Thailand's top interior design studios.

Sense of Taste: Indulge customers' appetite for flavorful appetizers made from high-quality ingredients complemented by a uniquely-designed drink created by Cerebrum Design, which won a Red Dot Design Award, described as the industry's equivalent of the Oscars.

Sense of Aroma: Enjoy the breath of "Serendipity," a refreshingly pleasing scent full of energy by Panpuri, Thailand's leading brand in luxurious organic fragrance available exclusively at Serenade Club.
Sense of Sound: Soothe your ears with Groove Jazz music by Hitman Jazz, Thailand's first jazz music recording company.

Sense of Service: Experience best customer service from Serenade Ambassadors who have received intensive training on service excellence waiting on Serenade customers in their newly-designed uniforms to complement their best customer service."

"AIS is confident that our expansion plan to open a total of 20 locations of Serenade Club will definitely meet the demand of the increasing AIS Serenade customers. The outlet makeover illustrates AIS relentless pursuit in providing service excellence to constantly impress high-value customers every time they visit us. This is yet another of AIS commitment to deliver only the best services to our customers," Mrs. Bussaya concluded.

Latest Press Release

Vertiv showcases at DCD Thailand Indochina 2018

Pichet Ketruam, (far right) Country Manager Vertiv Indochina participated in the interactive panel discussion on the "Data Center and Cloud Infrastructure Transformation in the Shadow of 5G, AI, Robotics" topic at the recent DCD Thailand & Indochina...

Kaspersky Labs Training for Hunting Advanced Malware Available in APAC Now

Have you ever wondered how Kaspersky Lab discovered some of the world's most famous APT attacks? Now, the answer is within your reach. Kaspersky Lab Global Research & Analysis Team will be conducting a training course to "Hunt APTs with Yara like a...

MediaTek Joins Open Neural Network Exchange to Evolve its Edge AI Platform

Along with Facebook, Microsoft, Amazon and others, MediaTek supports open and mainstream frameworks to drive AI innovation MediaTek today announced that it has joined the Open Neural Network Exchange (ONNX) to drive AI innovation and support the...

5G is Now, Kicking Off the Megatech Era

5G is Now, Kicking Off the "Megatech" Era James Wu, President of Huawei Southern-East Asia Clearly, it is impossible to know for sure what the technologies of 2050 will be. But with the emergence of 5G, the era of Megatech has undoubtedly started. The...

Ascend Group Appoints Mr. Supparat Sivapetchranat Singhara Na Ayutthaya as General Manager of True Internet Data Centre

Ascend Group Co., Ltd. Chief Executive Officer Mr. Punnamas Vichitkulwongsa said, "The company's Board of Directors has decided to appoint Mr. Supparat Sivapetchranat Singhara Na Ayutthaya as General Manager of True Internet Data Centre Co., Ltd. He...

Related Topics