- AIS Fibre announces its vision to reinforce the Game Changer by improving the organization's strategy, including the upgrading of technology, services, and people. Continue to lead the organization to a new era of home broadband internet business for Thais by providing an experience of "Quality is first" from the dedication of the professional team.
- Join forces with AIS - Fibre Family to providing a new experience to customers that is much more than using the home broadband internet at full capacity, but with an impressive beyond the expectation towards the goal of being the "Most Admired Internet Service Provider in Thailand" or the home broadband internet provider that customers trust, choose to use and like at number 1 in Thailand within the year of 2021 under the concept of "Faster, Better, Simple"
Saran Phaloprakarn, Head of Fixed Broadband, AIS said "Since the beginning of the launch of AIS Fibre in April 2015. For the past four years as a Game Changer that created a new market from the first and only pure fibre optic 100% technology in Thailand, which provides the best quality and experience for customers, as well as transformed the Thai home internet industry to the next level, including one of Digital Infrastructure that enhances the strength of being a Digital Life Service Provider of AIS perfectly. From that day until today, we have never stopped to strive to develop services in all dimensions continuously and found that the overall of consumers is ready and familiar with home internet usage that can be applied to meet the needs of living and to work more. We are, therefore, prepared to upgrade our service as Game Changer again. With the tremendous transformation of the organization, move forward to do a new dimension of business, aiming to be the number 1 in providing comprehensive quality home internet."
"The process of changing the organization is sparkly starting from within the organization by adjusting the way of thinking based on the principle of Customer Centric that everyone in the organization, from the bottom level employees to the top management, sees the customers as one and aims to give customers the best experience. As well as adjusting their work processes into the digital system so that every employee can work with flexibility and efficiency, along with developing new personnel to have new skills and capabilities that are ready to change in the digital age to pass on the aspiration of AIS Fibre to create benefits in all dimensions for Thai customers."
From the above mentioned, it leads to the concept of AIS Fibre which covers 3 aspects, which looks from the perspective of the quality experience that customers will receive from using the best home broadband internet service in all dimensions, including:
Forward
- With the ability to bring the most advanced technology in each period to create services as a new industry standard for customers, the first and only in the market continuously. Since the first day of service launch, starting from using pure fibre optic 100% technology, Speed Boost that can increase daily speed, Speed toggle that can switch the download/upload speed by yourself, Dual Bandwidth or the separation of the internet home network and playing games, etc.
- Recently, created a new standard for proactive network solutions to allow customers to use the home network at ease by upgrading the network signal quality monitoring: Network Quality Assurance from the original that is monitoring the signal of the network to check the quality of the signal of each household 24 hours a day, based on the 4 aspects of data being reported in real time to the Command Center, including the information that the customer has informed, the team's installation information, network operation and marketing information, which, when processing all the data, will make us to know and understand the problem as well as to evaluate the overall situation effectively, resulting in fast editing or developing various programs in a Proactive manner to answer every aspect by a team of technicians and engineers ready both day and night (Know first Act first)
Better
- The first and the only one that has elevated the service level for customers to the next level by launching the AIS Fiber Guru, a team of expert technicians for home internet installation that has been selected and trained in technical knowledge and service skills intensely. The AIS Fiber Guru will be responsible for serving customers with special needs before actually installing, starting from the area survey, preparing to customize the internet signal for customers to use efficiently, spread the internet throughout the house seamlessly and including checking the neatness and fixing the work problems during installation.
- Emphasize the heart of caring and always serving all groups of customers in every gender and every age by using the customer's needs as a core and bring Customer Insights to design the right special privileges to add more Value for customers by expanding the privilege of AIS Fibre customers who may be AIS customers or mobile customers from different service providers to receive special privileges including AIS Points & AIS Privileges equivalent as AIS Mobile customers, covering every moment and every lifestyle such as eating, drinking, traveling, watching movies, shopping and many more which will help create the best experience and create the impression beyond the expectation for AIS Fibre customers in every moment.
- In addition, it provides a better content experience from the world's best entertainment with exclusive content and exclusive solutions that facilitate and build confidence for customers such as working with partners like NETFLIX, the popular entertainment, that has been installed in the AIS PLAYBOX box which is also convenient for customers and a confirmation of the quality of content viewing from NETFLIX that is smooth and uninterrupted.
Simple
Focus on bringing technology to design, create services to provide a convenient and comfortable experience, but full efficiency for customers as follows:
- Raise the concept of "modern home internet, need to use WIFI in fully efficient in every area", build a new standard of service WiFi with a signal covering every room in the house on top technology Mesh Wi-Fi that AIS Fibre piloted as the first owner. By developing a standard router to connect the WIFI signal in a network in all areas of the home without additional wiring to connect, no problem with the signal and allowing customers to use their home internet more efficiently than ever before (For customers in Bangkok Metropolitan Region, you can request to add a WiFi signal distribution point in the home via the AIS Call Center, call 1175 from today, at the price of 1,490 baht per point.)
- Facilitate customers to use the service easily and conveniently in every step via online channels with AIS Fiber LINE Connect, whether checking areas or subscribing to AIS Fiber services, choosing packages, checkpoints and privileges, paying bills, report problems, and other services can be done simply by yourself at anytime and anywhere, complete in one place, reduce the complexity and definitely answer the real digital age.
"All are essential jigsaw puzzle to drive the business in a new era of AIS Fibre to provide the best quality experience of the home broadband internet according to the goal of being "The Most Admired Internet Service Provider in Thailand" which we are confident that AIS Fibre will become the Top of Mind Brand of customers throughout the country." Mr. Saran concluded.