ONYX Secures Management Agreement for Shama Midlevels in Hong Kong - Ramping up the Shama portfolio whilst reinforcing its leadership position in the serviced apartment industry

Travel and Lifestyle Press Releases Wednesday May 4, 2016 15:03
Bangkok--4 May--ONYX Hospitality Group

Leading international hospitality provider ONYX Hospitality Group has signed a new management agreement under the serviced apartment brand Shama, to rebrand a 24-key serviced apartment in Hong Kong to Shama Midlevels, effective 1 May 2016.

The latest Shama serviced apartment will be situated on 9K Kennedy Road, one of the most upscale neighbourhoods on the Island side, bringing a peaceful and quiet ambience, and an ideal home away from home for small families and business travellers alike. The property will be conveniently connected to the Admiralty MTR station through a short walk to Three Pacific Place, and the stylish eateries and bars within the Starstreet Precinct. It also offers convenient access to the central business districts of Central and Causeway Bay.

Shama Midlevels is comprised of 24 one-bedroom units, with intimacy and privacy made possible by its one-per-floor 60-square-metre apartment. Each luxuriously appointed unit will offer a greenery view, and will come with a fully equipped kitchen, an en-suite bathroom with overhead shower, and bright living and dining area, together with state-of-the art features such as Wi-Fi internet, dual laundry washer and dryer, and high-definition satellite television with sound-bar home theatre system. The rooftop overlooks the fabulous views of the Central, Admiralty and Wanchai districts whilst the ground floor garden is superbly designed for guests to chill out. Guests can make a cup of coffee or tea at the concierge, and enjoy a relaxing moment. The property will also provide personalised housekeeping service, 24-hour security, business corner and on-site management providing concierge services.

As a lifestyle provider, Shama offers guests not just high-quality serviced apartments, but also exceptional living experiences. Shama's exclusive "no boundaries" lifestyle programme grants guests everything they need to fast-track their social life - from hood tours and familiarisation events of the local culture, to lifestyle venues and amenities in the neighbourhood, and recommendations to hidden gems in the area that span all aspects of living. Shama will organise regular activities, such as charity events and cooking classes, allowing guests to network with each other and create a sense of community.

"Shama has a strong tie to its roots in Hong Kong. We are thrilled to expand our portfolio with the new Shama Midlevels, offering our guests another enviable living option in this vibrant city. Our booking status has already shown positive signs and met our initial expectations," said Tommy Lai, Vice President, North Asia, ONYX Hospitality Group. "As the global economy is slowing down, we see most of the relocation projects of the foreign and multinational companies tend to be mid-to-short-term ones together with an upward trend, making serviced apartments with flexible lease terms like Shama Midlevels a desirable accommodation choice for them."

ONYX currently manages five properties throughout Hong Kong – four serviced apartments under the Shama brand, and a select-serviced hotel under the OZO brand. Earlier this year, ONYX announced the launch of Hotel 108, the first-ever Mosaic Collection property in Hong Kong, which is scheduled to open in the fourth quarter of this year.


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