During Aug 22-25 with Concept of “Creative Technology for Home Building Innovation,” Attractive Campaigns are Offered to Achieve Sales of 2,850 Million Baht in Hope of Reversing Economic Downturn.
Home Builder Association holds a big fair, “Home Builder Expo 2013” at Queen Sirikit National Convention Center with the concept of “Creative Technology for Home Building Innovation”. It joins hands with “Tra Chang”, the Department of Alternative Energy Development and Efficiency and King Mongkut’s Institute of Technology Ladkrabang to present energy-saving innovation and construction materials and give energy-saving home designs free-of-charge. It also launches Power Suit Robot for home building and invites participants to experience robot from Home Builder Robot Contest 2013 which is held as the first time in Thailand. There are also 40 leading home builders and construction materials producers which join the fair to offer special promotions including the lucky draw for Toyota New Vios, Mitsubishi Mirage and iPad. The association targets to have sales of 2,850 Million Baht in hope of reversing economic downturn.
Dr. Patchara Tantayanyong, President of Home Builder Association, discloses that during August 22 - 25, 2013 the association holds “Home Builder Expo 2013” with the concept of “Creative Technology for Home Building Innovation” with Mr. Varathep Ratanakorn, Prime Minister’s Office Minister and Minister of Agriculture and Cooperatives presides over the opening of the fair at Plenary Hall, Queen Sirikit National Convention Center. The objective of the fair is to raise the standard of homebuilding business to be accepted among consumer and to be in accordance with the fair’s concept this year which the association has attempted to promote and seek solutions to develop new innovation and technology to apply with home building and to prepare for the current labour shortage problem. It will also aim to help support marketing activities and sales of the association’s members which has been held consecutively for 10 years. In the fair, there will be over 40 leading companies from property media, financial institutions, home builders and construction materials producers who will introduce new model of housing designs with promotions very special in the year for consumer.
The fair this year remains special like those in the past years with a focus on academic, engineering and introducing modern home building innovation and technology which is useful to visitors. The fair receives good cooperation from partners from many agencies including Department of Alternative Energy Development and Efficiency, Ministry of Energy and King Mongkut’s Institute of Technology Ladkrabang as well as leading construction materials producers to give 21 designs of energy-saving home free-of-charge to visitors. They are certified with an internationally level for energy conservation by King Mongkut’s Institute of Technology Ladkrabang.
The activities in the fair include academic seminars to acknowledge consumers about energy-saving home building which can be applied. The seminar will be shared by experts of housing design, construction technology and energy who will give useful information to consumers who want to build a house. The title of one of the seminars is “Pleasant and Happy Living; How to Build an Energy-Saving Home” together with the special speech, entitled “Thailand’s Residential Trend: How to Develop to Have Energy Conservation” by Dr. KuruChit Nakorntap, Deputy Permanent Secretary, Ministry of Energy.
The seminars will comprise 2 sessions: Session 1 with the topic, “Energy Policy with Housing Design and Construction” by Dr. Twarath Sutabutr, Deputy Director-General of Department of Alternative Energy Development and Efficiency, Ministry of Energy; Associate Professor Tanit Jindawanik, lecturer at the Faculty of Architecture, Chulalongkorn University; and Khun Panthep Thanchitikul, Managing Director of Makerhome Company Limited.
Topic for Session 2 is “Pleasant and Happy Living; How to Design an Energy-Saving Home” by Professor Dr. Vimolsiddhi Horayangkura, Advisor to the Dean of the Faculty of Architecture and Planning, Thammasat University; Assistant Professor Rungroj Wongmahasiri at the Department of Architecture, King Mongkut’s Institute of Technology Ladkrabang; and Associate Professor Chuenjit Changchenkit at the Department of Marketing, Kasetsart University’s Business School. It will be held on August 22, 2013 from 13.00 hours onwards at Meeting Room, Queen Sirikit National Convention Center. Anyone interested to join can register free-of-charge at www.hba-th.org.
In the fair, there will be “Home Builder Robot Contest 2013” in a university level, held as the first time in Thailand. It will be a contest for automatic robot which can be applied practically in the business world. It will be developed to work, replacing construction labour in homebuilding sector. It can lift heavy materials like cement bag, sand tank and stone tank with the development of modern homebuilding innovation and technology to replace labour which is in a shortage. The contest is sponsored by SCG Cement-Building Materials Co., Ltd, the construction materials innovation leader under Tra Chang Brand, Homebuyers Group and Kasetsart University to win a total prize of 350,000 Baht. There are 15 teams of students from leading university qualified to join the contest which will be held during August 23 - 24, 2013 at Meeting Room 1 - 3. There will be also the pilot robot, Power Suit Robot which the association sponsors through a research of Asian Institute of Technology (AIT) which can be applied in construction job, joining to show as the first time in the fair. The robot contest will be broadcast live through NBT Channel on August 24, 2013 at around 16.00 - 17.00 hour.
Other activities in the fair include exhibition of energy-saving home where energy-saving materials will be introduced with energy-saving knowledge as well as energy-saving clinic by Department of Alternative Energy Development and Efficiency, Ministry of Energy. At the central booth and stage, various activities will be held throughout 4 days including home building knowledge, home building seminar corner, Feng Shui, architectural and engineering consultant corner and book corner of New Home Design Vol. 7 which features a collection of latest home design by Home Builder Association’s members, offered with a special price. There will be Home Builder Research Center by the association’s academic section which will analyze consumer’s behavior to tell consumer’s home building demand and a guideline to design a house to match with consumer’s demand.
Besides discounts from home builders joining the fair, this year special promotion includes a lucky draw from Home Builder Association to win Toyota New Vios 1.5J Standard (1 prize), Mitsubishi Mirage GL MT (2 prizes) and iPad Mini Wi-fi 16GB (10 prizes). Those registering to join the fair in advance at www.hba-th.org and booking a unit in the fair will get an additional discount of up to 10,000 Baht.
Dr.Patchara adds that sales target this year which the association estimates is 2,850 Million Baht which the association is confident to achieve as the event this year is greater than that in the past years and the association's members offer special promotion and more discounts than those offered in the past years to boost purchasing power in the second half of the year. This is a good opportunity for those wishing to have their house built during this period. The association expects the overall home building market in the second half will grow as homebuilders resume their marketing promotion and sales more than in the first half. In the same period of “Home Builder Expo 2013” at Queen Sirikit National Convention Center, Housing Finance Association and Homebuyers Guide Co., Ltd. plan to hold Home Buyers’ Expo 2013, NPA Grand Sale 2013 and Home Loan 2013 where leading developers of single house, townhouse and condominium, second-hand home, NPA house in all locations at all price ranges as well as mortgage loan from leading financial institutions which will offer special interest rates which will draw a higher number of well-informed visitors to the venue.
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