Bangkok--6 Feb--Siampiwat
Siam Center aims for the bigger market share in 2007 with “Triple Impact Campaign” and the budget of over 200 million Baht. Start off the year beautifully with “Live Media”, the hottest way to say “I Love You” for hipsters this year. Hand-in-hand with Matching Studio, Siam Center and Cheeze Media invite all teens and the young-at-heart to declare your adoration for your loved ones trough the “Love Message“ via Cheeze Media at situated at the heart of Siam Center and Parc Paragon. To emphasize its position as the Center of Fun for young generations, many more exhilarating activities are on the way for teens and shoppers to spend their year with absolute happiness and liveliness.
Mrs. Chadatip Chutrakul, Managing Director of Siam Piwat Co., Ltd. revealed the 2007 marketing strategies for Siam Center and Siam Discovery Center that the company will expand its marketing strategies, targeting complete market coverage. “Triple Impact Campaign” strategies include more than 250 events throughout the year, better as each is tailor-made to effectively catch the target group's attention and interest and more exciting as the whole event is also attractive to the general public. Furthermore, shoppers will be very pleased with interesting promotional activities, tailor-made CRM activities and the latest trendy goods and services, which will help create as well as strengthen customer loyalty.
Marketing activities of Siam Center and Siam Discovery Center will be separated to best response to the needs and wishes of each specific target group, 12-28 year-old shoppers for Siam Center and trendy urbanites and families for Siam Discovery Center. The company expects approximately a 20% increase in shoppers in 2007.
This Valentine, Siam Center and Matching Studio, a significant player in Thailand’s media industry, offers the biggest and sweetest way to express love with Live Media. Introduced for the first time in Thailand by the hippest shopping center as Siam Center, teens and all the young at heart can now send “Love Message” which will be shown via “Cheeze Media”, an interactive TV system with the LED screen displaying messages for passer-by in Siam Center and at Parc Paragon.
To send a Love Message on screen via SMS, just send a short message to number 4554595 and it will be shown on Cheeze Media screens, both in Siam Center an at Parc Paragon. Just tip off your sweetie to be at these spots and declare your love the big way. Live media targets the trendy teens as they love hip and happening activities and always enjoy trying new things. After lunched during the Valentine’s fest, 50,000 SMS are expected to be on display on weekends and 15,000 SMS on weekdays and SMS is expected to increase by 20% each day.
Not just plain texts will be offered as Cheeze Media is designed to please all shoppers with colorful and attractive graphics such as smooth movements and vivid colors. These are perfect qualities for games and interactive activities for shoppers and another effective communication channel. Followings are merely some examples of how Cheeze Media can communicate to shoppers.
- SMS promotion: Inform shoppers of news updates and the latest promotions for shops and services in Siam Center and Siam Discovery Center. The special gimmick is that customers who send SMS will receive an SMS reply and can just show the SMS to each shop for instant discount, which is very innovative and convenient for shoppers.
- SMS Chat: Chat with your gangs via Cheeze Media, another effective and a super hip way to entertain your shopping day.
- SMS Vote / Poll: Vote your opinion for the subject you are interested in or answer fun quizzes to win cool prizes via SMS. The content will be divided into these categories
o Entertainment content like Discovery Boys and Girls Contest and vote for your favorite artists activities
o Sports content such as CU-TU traditional soccer game
- Well wishes SMS for festive seasons: Send your loved ones your well wishes in every festive season like New Year, Chinese New Year, Valentine’s Day and birthdays
- SMS Game: Playing games via Cheeze Media. Just select the correct answer and SMS to win prizes. This is another effective measure for advertisement media.
Throughout this February, Siam Center offers tons of oh-so-trendy activities for teens to enjoy their Valentine’s Day in a special way in “Siam Center Valentine’s Blind Dates” on 10 February 2007 from 14.00hr. onwards at Discovery Plaza. G-JR, Win-Tawin Yaowapolkul and Ta-Warith Thipkomutr will lead sweet workshops, make some moves and have a romantic dinner with lucky winners, selected from 50 highest point collectors. To collect points, just present your receipts of purchases of each day at both Siam Center and Siam Discovery Center from now until 8 February 2007. These 50 finalists will compete in workshops and 20 winners will win a chance to participate in the above blind date activities with their favorite stars. Moreover, 10 top Love Message senders will also win a chance to participate in this sweet blind date with these ultra cuties as well.
Furthermore, Siam Center makes Valentine wish comes true for Korean stars fans. Spend an hour with Kim Rae Won, from the pop Korean series. Kim Rae Won will participate in workshops with fan clubs and he will pick his favorite wrappings from 5 fans, all of which will get to take a personal picture with Kim Rae Won in “Siam Center Valentine’s Blind Dates” fest.
Siam Center also prepares a guide to perfect Valentine’s Gift for all shoppers. Visit the brilliant and meaningful “Objects of Affection”, an exhibition of gifts idea from celebrities and idols. Feel the love all around with lovely Valentine’s decoration at Siam Center’s front stairs. All these form Siam Center’s Valentine’s campaign, which is expected to attract many more shoppers to both Siam Center and Siam Discovery Center.
Mrs. Chadatip added that Live Media is just the beginning of the Techno-gadget communication strategy from Siam Center and Siam Discovery Center, with the goal to offer original services one can experience only at the shopping center. This year, Siam Center and Siam Discovery Center plan to combine Live Media in many amazing and exciting activities to come, as it is indeed the leading shopping centers, the Center of Fun and Center of Techno-gadgets.
For more Information, please call
Public Relations Dept. Tel. 02-658-1000 ext. 234-9
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