Bangkok--29 Mar--Ogilvy Public Relations Worldwide
LAND ROVER SPOTLIGHTS EXCELLENCE THROUGH ‘THE ICONIC OF PERFECTION’ THEME ALONG WITH
INCREDIBLE OFFERS IN “BANGKOK MOTOR SHOW 2007”
Land Rover Thailand unveils ‘the Iconic of Perfection’ theme through a special performance by Pattarawadee Theatre at the 28th Bangkok International Motor Show 2007, scheduled on March 30 to April 8, 2007 at BITEC Convention Center. Special tempting offers are also available for customers in the event.
Mr. Richard Haigh, President of Land Rover Thailand said that “We have chosen ‘the Iconic of Perfection’ as our theme for our booth at this year’s Motor Show. A special performance from Pattarawadee Theatre depicting Land Rover as the ‘perfect vehicle has also been specially arranged.
“Highlight of the exhibit is the “Range Rover Sport Supercharged Stormer Edition” in Java Black, available for only one privileged patron who appreciates a unique product, at a price tag of Baht 9.9 million. This special vehicle commands a striking presence with the Stormer Accessories Pack that includes newly designed honeycomb Front Grille in Tungsten finish, Tailgate Spoiler, body coloured Lower Door Trim Mouldings and Tailgate Applique panel and rectangular Exhaust Tailpipe Finishers.
“This year, we still focus on ‘Experiential Marketing’ to further strengthen our unique brand image and get as close as possible to our customer base by giving them the opportunity to try our products in all terrains. We plan a wide range of exciting events in target cities from Koi Samui, Chiang Mai and Chiang Rai, to Phuket and Pattaya.
“We have done a successful series of ‘Experiential Marketing’ activities in 2006 such as the global G4 Challenge event, Laung Phrabang Event, Sumui Regatta Event, Phuket International Marine Expo (PIMEX) 2006, and the “20 Million Thanks” new year lucky draw campaign at Siam Paragon. We have been well received by business partners and we have created supportive alliances in all joint activities we participated”
“The Iconic of Perfection” performance in Land Rover booth has been artfully conceptualized by PattarawadeeTheatre, Thailand’s leading performance academy. The three-act show features the performers’ elegant yet powerful movements with smartness of expression. These qualities reflect Land Rover’s strong dedication to design and technology development in achieving perfection in terms of appearance, engine performance as well as driving comfort and dynamics.
Land Rover also offers a very special package for the Freelander as an ultimate chance for the purchase of this compact SUV at compelling price, since the new Freelander, currently available in Europe and due to arrive Thailand next year, is expected to be priced at Baht 3.9 million.
Details of Land Rover’s special campaign are as follows:
Special offer for the most capable compact SUV, Freelander Td4, giving the best-in-class fuel consumption up to 16.5 km./litre.
Down payment of only 20% and up to 60 months to pay.
Free Rear View Camera, Harman Kardon sound system with 9 speakers, DVD player with 2 LCD screens and Automatic Temperature Control.
Free comprehensive insurance and free maintenance package for 5 years or 100,000 km.
Lucky draw of one Freelander Td4 HSE, worth Baht 2.49 million — for the 20 first purchasers of the Freelander Td4 HSE during March 30 — May 31, 2007. The draw is scheduled on June 15, 2007. For more information, contact all Land Rover showrooms countrywide.
Platinum Package — for the incredible power and sophistication of the Petrol (V8) engines in the Range Rover and Range Rover Sport.
Down payment of only 299,000 Baht and 60 months to pay.
Free comprehensive insurance and free maintenance package for 5 years or 100,000 km.
Issued on behalf of : Land Rover Thailand
For more information : Nisarat Chaimongkolchai
( [email protected] )
Tel. 0-2719-9940-2 ext. 109
Ruanrudee Taweepol
( [email protected] )
Ogilvy Public Relations Worldwide Limited
Tel. 0-2205-6620
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