Bangkok--23 Apr--Four dee communication
Ms. Caroline Combemale, Marketing Director of Colgate Palmolive (Thailand) Co., Ltd. said that the company has launched a new range of products for mouthwash category named “Colgate Plax” to Thai market. With this launch, Colgate will have complete oral care regimen consists of toothpaste, toothbrush, dental floss, and latest one mouthwash. Mouthwash market has been growing very fast. In the last 2 years, it’s been growing for 18% with current retail market value of 1184 M Baht. And Colgate as leader in the oral care believe that after the company introduces “Colgate Plax” into the market with its marketing plan, it will help increasingpenetrations of mouthwash users which will result in growing at 20% expected this year.
In terms of marketing plan, we will communicate our great product propositions “Long lasting Fresh Breath” and benefits to consumers with our media investment through TVC, in-store and other media. We will drive consumer experience through extensive sampling plan. Furthermore, we work with dentist professional to create awareness for our products/category. For TVC that is just released out on April 16, the concept is a humorous and lighthearted TVC, where a man is so anxious about his bad breath that he uses hand written signs to communicate, instead of speaking. But after they use” Colgate Plax” those problems are gone and they have more confident from day to night. Colgate uses approximately 135 million baht for media budget. The company launches its new range of product with unique event which has two hot celebs “Pinky-Tai” performing in musical show to demonstrate “Long Lasting fresh breath” benefits
“Colgate Plax” mouthwash with Colgate standard that has been accepted globally with superior benefits of long lasting fresh breath, has 5 variants which are of freshmint, peppermint, overnight, herbal, and sensitive in 4 sizes 750,500,250, and 50 ml with the competitive price. you can find Colgate Plax in the stores near you nationwide now.