Bangkok--15 Aug--Ogilvy Public Relations Worldwide
Visa aims to make its Platinum cardholders’ lives more rewarding under the newly launched Visa Platinum Privilege Program. The program offers a wide range of shopping, travel and medical service privileges in cooperation with the Ratchaprasong Square Trade Association (RSTA), Bangkok Hospital Medical Center and MD Management.
Mr. Somboon Krobteeranon, country manager, Thailand, Visa, said, “Cardholders are becoming more sophisticated, so they need a card that carries exclusive features, privileges and prestige that only the Visa Platinum card can provide. Under the new Visa Platinum Privilege Program we want to extend these exclusive features even further by providing memorable lifestyle experiences to all our Visa Platinum cardholders nationwide.”
Visa Platinum cardholders currently receive benefits and selected offers from retail, dining and travel merchants. They have the convenient option of “buying now and paying later” and enjoy the confidence of having their Visa card accepted at more than 29 million merchants worldwide and one million ATMs.
“The Visa Platinum Privilege Program is one way of showing our appreciation and commitment to our cardholders in providing the lifestyle privileges they desire,” Mr. Krobteeranon said.
Over the next five months, the Visa Platinum Privilege Program will offer a full range of discounts and activities tailored to meet cardholders’ tastes, starting from tomorrow where Visa Platinum cardholders are invited to join a special cocktail party and fashion talk at Gaysorn Shopping Centre.
Cardholders will enjoy discounts of up to forty five percent on selected top end brands at Gaysorn Shopping Centre, CentralWorld, Amarin Plaza and Erawan Bangkok along with exclusive parking and a welcome drink at Gaysorn Shopping Centre. Shoppers can also enjoy extra discounts on top of Visa’s program during the malls’ two major sales scheduled for the 25 - 31 October and 25 — 31 December 2008.
Mr. Chai Srivikorn, President of RSTA, said, “Ratchaprasong is the Heart of Bangkok where is the shoppers’ paradise for both locals and tourists. Ratchaprasong district is blessed with four distinctive features — luxurious lifestyle, energy and excitement, spirituality, and convenience and safety — all supporting Bangkok's efforts to become a world-class shopping and lifestyle destination. With the launch of Visa’s new Platinum Privilege Program, shoppers will have the comfort of satisfying all their shopping needs in one area by enjoying shopping at more than 1300 stores situated within walking distance of each other. All shoppers also have the added benefit of knowing they can use their Visa Platinum card everywhere in the district to enhance their shopping experiences further with additional discounts and even greater privileges.”
Visa has also teamed up with Bangkok Hospital Medical Center offering an innovative health program in Thailand. This will be the first time Bangkok Hospital Medical Center has teamed up with a partner to offer this health program. Under the Platinum Health Privilege, Bangkok Hospital is offering a free ambulance service, free room upgrades and a buy-one-get-one-free health checkup package. This offer not only covers its four Bangkok branches of Bangkok Hospital Medical Center but extends to Koh Samui, Pattaya, and Hat Yai branches as well.
“With today’s hectic lifestyle it really pays to look after your health, not only for yourself but your loved ones as well. We are proud to work with Visa in extending our excellent medical service to all Visa Platinum cardholders, giving them total peace of mind knowing they will be looked after by the best medical center, whether it’s at home or traveling nationwide, Dr. Chatree Duangnet, Bangkok Hospital Medical Center’s CEO concluded.
Vlovetravel by MD Management, a travel and leisure agency in Thailand also brings to the program an impressive number of special dining and traveling experiences for all Visa Platinum cardholders.
“We believe Visa Platinum cardholders are very important people and as with all VIP’s they need to be treated with style, especially on holidays, therefore we have created distinctive programs with great experiences in many popular destinations exclusively for them,” said Mr. Puriseth Udomsrirungruang, MD Management’s Managing Director. “Not only will cardholders find the best travel experiences with Vlovetravel, if you spend more than BHT50,000 you will get a transferable cash voucher of BHT5,000 for the next purchase of more than BHT30,000.”
Visa’s Platinum Privilege Program starts today and runs through until 31 January 2009. For more information on individual discounts and promotions for all Visa products please visit www.visa-asia.com.
About Visa: Visa operates the world’s largest retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys unsurpassed acceptance around the world and Visa/PLUS is one of the world's largest global ATM networks, offering cash access in local currency in more than 170 countries.
For more information, please contact:
Mark Thomson, Ogilvy Public Relations Worldwide, +66 (0) 2 205 6609, [email protected]
Kasama Vidhayasai, Ogilvy Public Relations Worldwide, +66 (0) 2 205 6625, [email protected]