Olay has never stopped improving innovation in anti - aging technology, that’s why the New Olay Regenerist’s breakthrough Amino-Peptides complex can harness your skin’s natural wound-healing ability to regenerate your skin at the epidermis level. In addition, 95% of dermatologists from various countries guaranteed the dramatically younger looking skin result. As Amino-Peptide Complex plays an important role in helping reverse signs of aging, harnessing the same mechanism of action as laser technology.
Mr. Medhee Jarumaneeroj, Marketing & Corporate Communications Manager of Proctor and Gamble Trading (Thailand) Ltd. revealed that, “New Olay Regenerists is the total solution for women aged between 30 to 45 years, and have concerns about wrinkles and aging skin problems. These women believe in the clinical treatment; however, they are not ready for such a drastic step.”
‘The New Olay Regenerist comes in modern packaging with more variety in revolutionary anti-ageing skincare range. Inspired by clinical treatments, Olay Regenerist’s product range consists of a Cream Cleanser, Eye Lifting Serum, Regenerating Cream SPF 15, Night Firming Cream and Regenerating Serum. All of our products will deliver the option of dramatically younger looking skin without clinical treatments*’
“For the new image of New Olay Regenerist, Olay implements 360 degree marketing communication to support the re - launch through a variety of media channels such as television, radio, out-of-home media, events and in-store communications.”
New Olay Regenerist has implemented 3 main strategic changes that will delight consumers with a prestigious beautifying experience, which include:
1. Research on consumers’ usage & behavior to achieve a better understanding of Thai consumer’s behavior in order to provide the right benefit through high efficacious anti-aging treatment innovations.
2. Deliver more comprehensive range of products covering all steps starting from skin cleansing through pampering skin to meet consumers demand and enhance its brand image in order to shift from Mass to Premium market. Existing Olay Regenerist line consists of Daily Regenerating Serum, UV perfect Day Cream and Night and Continuous Night Recovery. However, with the New Olay Regenerist range, the Regenerist Cream Cleanser is added for optimum cleaning efficacy.
3. Bring a prestigious In-Store Experience to life by remodeling shelf designs at every Olay booth nationwide and provide professional consultation by Olay’s Beauty Advisors who have been trained to provide the special shopping experience to consumers.
For modern women, who dream of dramatic anti-ageing results without clinical treatments, New Olay Regenerist is your laserless option on demand which is available at leading stores in this coming November 2008 onwards.
*Results not equal to clinical treatments
For more information contact: ARC World wide
Siribuddhanadda Dhisanuvongse (Jao-Onn) / Tel +66 2 684 5704 / Mobile + 66 8 1851 9188
Yada Srisammasheep (Noon) / Tel + 66 2 684 5690 / Mobile + 66 8 4640 0058