Schroeder brought his international hospital management experience to Thailand in 1993, when he was hired by Bumrungrad to engineer the company’s expansion. He led an ambitious building program that made Bumrungrad’s Bangkok campus the largest private hospital in Southeast Asia. When the Asian financial crisis threatened in 1997, Schroeder responded with the international marketing strategy that has made Bumrungrad the world’s most popular destination for medical travelers.
HealthLeaders credited Schroeder with teaching the organization the power of team-work and decentralized management. "It took me five years, along with some very good help, to begin to change the culture—for our Thai and Asian staff to take risks and express opinions freely,” Schroeder said in his HealthLeaders interview.
Bumrungrad hospital was recently named one of the 10 most desirable employers to work for in Thailand, based on an online survey by Business.com magazine.
About Bumrungrad International
Bumrungrad International became the first internationally-hospital in Asia in 2002. Named one of the world’s top 10 medical destinations by Newsweek magazine, Bum-rungrad won the Award of Excellence for Health Tourism at the Thailand Tourism Awards last September, and was voted Thailand’s best-managed small-cap company in a 2008 survey of investment advisors by Asiamoney magazine.
About HealthLeaders Media
HealthLeaders Media is a leading multi-platform media company dedicated to meeting the business information needs of healthcare executives and professionals. HealthLeaders Media consists of the following media entities: HealthLeaders maga-zine, HealthLeaders Media Online, California HealthFax, Texas HealthFlash, and Florida HealthFlash. All are available on the Web at www.healthleadersmedia.com
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