AND SOUTH AFRICA TRIP
AIS continues to construct its leadership in customer care, capitalizing on the strength in customer retention, placing higher concentration and closer approach with the concept “Special Everyday,” lately extending the campaign “Aun-Jai-Dai-Tam” more special with the grand prize to favor football lover customers to win the World Cup Final and South Africa package value 6 million Baht, simply by pressing *544# and call out (free) only one time to get the chance to win the prize from today to April 30, 2010.
Mr. Hui Weng Cheong, Chief Operating Officer of Advanced Info Service (Public) Company Limited or AIS, disclosed “One of the mechanisms driving AIS to grow steadily is efficient customer management. We place importance to robust and continual CRM. As a result, based on the survey by the Gallup Consulting, the average Brand Loyalty and Engagement of AIS Customers (Customer Loyalty Index) shown at 84%. (such as overall satisfaction, service retention possibility, recommendation possibility and increase of use tendency), evidenced by Churn Reduction by 65%. In 2010, therefore, AIS will take further step in customer care by concentrating and approaching customers even more through the concept “Special everyday with AIS” incorporating every core function of AIS delivered to customers through quality network, excellent customer service, advanced innovation, uncompromised privileges and CSR. We believe that when customers experience these specials, they will be satisfied, trust AIS and be more engaged with AIS.”
Mrs. Vilasinee Puddhikarant, Executive Vice President - Customer &Service Management of AIS, added “Because over 28 million customers possess different demands, preferences and lifestyle, our role is to make every day and every minute of customers using AIS service satisfactory, special and exciting. Therefore, the works under the concept “Special Everyday with AIS” compose of 4 major aspects
Special Tariff, having insight and knowledge by continual analysis of customer usage, this year the promotion design will dissect deeply into Micro Segment level, comprising of multiple groups as well as providing consultancy and proactive campaign introduction for customers to retain and enjoy optimal use and highest special.
Special Service, Develop customer service channel to achieve AIS Experience Shop, concentrating on true experience from full-fledged service trial and readily purchase at AIS Shop and some branches of Telewiz Shop in line with the model moving towards heavy Data use and the development of staff in the Shop to serve such behavior. More service channel will be open through AIS Shop at Phuket and Serenade Club in 3 locations including Central Ladprao, Paradise Park and Central Pattaya and the Online Shop or the virtual shop that provides unlimited convenience.”
Special Benefit, Privileges that give you more and meet customer demands in Daily Life and Lifestyle. In the past year, customers pressed to get privileges more than 4 million transactions. In 2010, we will cooperate with partners in various businesses having strength in quality and service network with nationwide coverage. The shops to redeem privileges will be expanded to over 1,000 sites. The privileges redemption is expected to increase by 50%.
Special Rewards, Add value to every use with the campaign “AIS Aun-Jai-Dai-Tam” creating rejoice and excitement from the chance to earn specials from service and world-class activities exclusively selected for you. In the past year, the campaign received warm welcome from over 4 million applications to join the campaign.
Following the customer feedback of “Aun-Jai-Dai-Tam,” in 2010 we will proceed to enhance this campaign with more specials. Customers only use GSM Advance, One-2-Call! and Sawasdee as usual. For ever monthly use of 300 Baht, customers receive one right to win big prizes and others every month throughout 2010. Simply press *544# and call out (free) only one time for the chance to win throughout the year. Start out the campaign with the grand prize to favor football manias to win the seats for World Cup Final with South Africa tour package from today to April 30, 2010. Besides, AIS prepares 140 units of handsets to be given away throughout the project. The first lucky will be drawn on March 18, 2010. The winners will be announced on March 25, 2010. The lucky list can be viewed at www.ais.co.th”
“We are convinced that the success of AIS customer care relies on concentration, continuation and in-depth customer detailing. In 2010, the everyday specials will definitely be attractive to customers and promote product and service engagement (Customer Engagement).” Mr. Hui Weng Cheong concluded.
Further information please contact: PR/AIS
Chisa Amornchanyasorn Tel.02 2995813 Email: chisaamo