Now Cook also provides a platform for consumer and FMCG brands to promote their products and recipes to mobile users at no cost. As an independent, non-exclusive distributor of recipe content, Now Cook offers customizable options for partners to create an exclusive page in which all their recipes are listed. This in turn redirects users to the partner’s own site, increasing their traffic.
“There are few independent international food content channels that provide distribution to the mobile platform,” says BuzzCity CEO, KF Lai. “Through Now Cook, BuzzCity aims to provide mobile users a unique mobile browsing experience by offering a vast selection of recipes from leading international media brands."
Now Cook is search-powered; users can find recipes by category, including most popular recipes, latest recipes, and recipes listed by main ingredients. The site currently includes recipes from FMCG brands and media properties including Nestle, India Today and Weigh Less (S. Africa).
“In a month’s time, we will be launching the Now Cook Catalogue, which will give media owners, brands and FMCG companies further opportunities to create brand awareness,” adds Lai. “Similar to the Djuzz Catalogue, which was launched a few months ago, the Now Cook Catalogue enables partners to create their own branded recipe portal, tailored for their audience, by syndicating content already available on the Now Cook site, hosted using their own style and logos. Allowing catalogue partners to choose the recipes and categories that best match the interests of their audience ensures that we are able to deliver more relevant ads for consumers.”
สอบถามข้อมูลเพิ่มเติม โทร. +662 632 9100 Buzzcity(Thailand) Ltd.