Mr.Yongyut ChaiChana, Managing director of Tippatana arkate Co., Ltd. Said “For the early of year 2011, Pantip Plaza is pushing the new campaign Pantip Big Bonus 2011. The objective of this project is rewarding and build a good satisfaction to our customer in those 4 branches; Pratunum, Ngamwongwan, Bangkapi and Cheing Mai. This campaign will has new activities and refreshing the shopping environment of the IT store while it can help to increase sale target of each shops.
The investing in this campaign is over 4 Million. From 21st February until 31st May 2011, We estimate 100,000 customers come to our 4 branches during this campaign and forecast income around 150 Million baht a day or 15,000 Million baht along the promote time. We think this project can help to increase about 20% sale of all shop in this IT mall. The highlight of “Pantip Big Bonus 2011” is very easy to join. Customer spends over 500 baht and can win a prize worth of 1 million from Pantip Big Bonus 2011 , include many prize in this following:
- 1st reward “Toyota Camry” worth 1,300,000 Baht 1 prize
- 2nd reward “LCD TV 42 inches” worth 25,000 Baht 5 prizes Total 125,000 Baht
- 3rd reward “iPad” worth 16,000 Baht 10prizes Total 160,000 Baht
- Smart Bonus! “Blackberry Mobile phone” worth 9,000 Bath 20 prizes Total 180,000 Baht Total 36 prizes. Total Budget is 1,765,000 Baht.
(Last date submit coupon is 31st May 2011, lucky draw at Ngamwongwan branch on 2nd June 2011)
This is the first promotion which takes 3 months and also first time that the 1st prize is a luxury car “Toyota Camry” worth of 1 Million Baht. Likewise, We offer many great promotion from our partners such as Financial institute, IT Product company and all shops in the department during that time for example First Choice offer 0% or 0.79% with 24 months and give the highest voucher up to 6500 Baht* (more information contact at sell area). Our strategy to advertising use many Mass communications and Mass Media which can achieve the target customer like newspaper (ไทยรัฐ, กรุงเทพธุรกิจ, ประชาชาติธุรกิจ), Smart Sign, Radio channel ( Green Wave 106.5, JorSor 100) include online website
Mr. Yongyut said “ The Market strategy 2011 is focusing on marketing activities whole year which concentrate on create new activities, sharpen on business target and needs of target customer in advance. For example, We provide an innovative IT zone for each product branding can grand opening or promote their new model while serve with great condition from financial institute. We do support CSR (Corporate Social Responsibility) which has the budget more than 60 Million to ensure the best image of “Pantip Plaza”, the leader of computer and IT mall in Thailand
However, Technology trend changes very fast and Pantip plaza keep improve ourselves to catch the trend all the time. We aim to do promotion to push sell whole year and join with famous brand who launch their product as well. We also support numerous organization on Technology and IT information.