During 15-24 July 2011, Ek-Chai Distribution System Company Limited has openly advertised and invited consumers which hold Carrefour I-Wish membership card to send SMS to Tesco and receive gift voucher. The advertising brochures on this campaign had been intentionally distributed to customers near a number of Big C’s stores, which has caused serious damage to Big C as the sole acquirer of Cencar Company Limited, the former operator of Carrefour super stores in Thailand.
To protect the rights of Big C, Big C is forced to submit another petition to the Trade Competition Commission. The Company is also considering filing a lawsuit to the Civil Court to seek justice on Tesco’s unfair trade practices and interference with business of others to the fullest extent permissible by the laws.
For media inquiry, please contact:
Kudatara Nagaviroj
Director of Corporate Image Marketing
Big C Supercenter PCL
Tel.02-252-5711