SIAM WINERY CEMENTS PARTNERSHIP WITH E. & J. GALLO APPOINTED AS SOLE DISTRIBUTER IN THAILAND FOR FAMED AMERICAN WINERY

Thursday 08 September 2011 09:31
Siam Winery, Thailand’s leading wine producer and importer of premium brands, today announced that it has been appointed as sole distributor for the E.& J. Gallo wine portfolio in Thailand — a move that strengthens the renowned American brand in the Thai market.

Siam Winery initially partnered with E. & J. Gallo four years ago to launch Peter Vella Wines, the quality wine from California, with Peter Vella Wines being very well received by Thai consumers. Today Siam Winery, Thailand’s leading wine producer and importer of premium brands, is solidifying its partnership with E. & J. Gallo, the largest privately-owned winery in the world, to now cover all their brands.

The partnership between these two industry giants will see the complete E. & J. Gallo wine portfolio available in the future in Thailand, including such iconic labels as Carlo Rossi, the world’s best-selling wine; Boone’s Farm, America’s best selling fruit cocktail, and Gallo Family Vineyard, America’s second best selling wine.

Gallo Winery was founded in 1933 by Ernest and Julio Gallo, and has remained privately held, family-owned and managed, today having over 4,600 employees, while remaining under the management of Gallo family members for more than three generations. E. & J. Gallo is the world’s largest privately-owned winery, and distributes its products in 90 countries, and is one of the largest exporters of California wine.

The partnership with E. & J. Gallo is further evidence of Siam Winery’s commitment to building a wine culture in Thailand and to giving its consumers a chance to taste high quality imported wines at the most affordable prices from such highly reputable producers as E. & J. Gallo.

For media information, please contact:

Ekarat Jenkijjaroenchai

Total Quality PR (Thailand) Co., Ltd.

Tel: +66 (0) 2260 5820 ext.121

Email: [email protected]