Saxo Bank's co-founders and co-CEOs Kim Fournais and Lars Seier Christensen said in a joint statement:
"We want to set free the peer-to-peer power of traders around the globe by enabling them to connect online with experienced and like-minded investors who are tired of input from salespeople from traditional banks."
On the new site, live now at beta.tradingfloor.com, investors can share their trades in a community where all performance data is verified so traders can be sure of the performance of the people they choose to follow or copy. Saxo Bank, the Denmark-based online trading specialist, is the first major player in the financial world to move into multi-asset online social trading.
Kim Fournais and Lars Seier Christensen believe it may be a game changer:
"Having revolutionised online trading as a first mover in 1998, we now want to democratise access to trading and fund management by opening up the otherwise closed world of trading. We are now enabling investors to share their trades openly, interact with each other, post comments and strategies, discuss ideas, follow and copy each other. We believe that this may radically change how investors will go about trading FX, CFDs, options, futures, bonds and equities in the future, making trading a social experience.
"At the new TradingFloor.com, you can see what the best participating traders are doing with their own money in any asset class of your choice. We are deliberately only featuring real traders with real accounts trading their own money to ensure a social trading community of serious investors," Kim Fournais and Lars Seier Christensen added.
The new TradingFloor.com also features a range of valuable content for traders, such as market news and views, data, insights and trade ideas from Saxo Bank's research teams and VIP authors. A real-time trade stream will reveal the current market sentiment. Britain's award-winning ITV News correspondent Angus Walker has joined Saxo and will, along with former Bloomberg and BBC World anchor Owen Thomas, front the portal's on-demand TV channel by reporting from Saxo Bank's own trading floor.
Embedded video links
Interviews with Co-CEO and Co-founder Kim Fournais and others: http://video.saxobank.com/secret/9207676/eaad2f662035e0b6a2baf9748d90488e
The story behind Beta.TradingFloor.com: http://video.saxobank.com/secret/9207677/920a1180efe25bf9d912d88cd5c3a60c
About Saxo Bank
Saxo Bank is a leading online trading [http://www.saxobank.com/forex?csref=b1744_Link_boilerplate_pressrelease ] and investment specialist, offering private investors and institutional clients a complete set of tools for their trading and investment strategies. Its financial community portal, TradingFloor.com [https://beta.tradingfloor.com ], is the first multi-asset social trading platform. A fully licensed and regulated European bank, Saxo Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives on our award-winning SaxoTrader platform, accessible on PC [http://www.saxobank.com/trading-platforms/saxotrader ]s, tablet [http://www.saxobank.com/trading-platforms/saxowebtrader ]s or smartphone [http://www.saxobank.com/trading-platforms/saxotrader-apps ]s through a single account and available in more than 20 languages. The platform is white-labelled by more than 100 major financial institutions worldwide. Saxo Bank also offers professional portfolio and fund management as well as traditional banking services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in Copenhagen and has offices in 25 countries throughout Europe, Asia, the Middle East, Latin America, Africa and Australia.
Source: Saxo Bank