SWISS-BELHOTEL INTERNATIONAL SIGNS DEAL WITH GTA TO INCREASE HOTELS OFFERED THROUGHOUT INDONESIA AND THE EAST

Wednesday 12 November 2014 15:14
• New partnership offers 44 three, four and five-star hotel and resort options throughout the islands of Indonesia and in the Middle and Far East

• This means more choice for travel sellers and more customers staying at Swiss-Belhotel International properties

• In 2012, 8 million foreign visitors came to Indonesia, up 5% over the same period in the previous year

As interest in Indonesia and its destinations grows around the world, leading global travel wholesaler GTA has signed a new partnership with Swiss-Belhotel International to offer 44 three, four and five star hotel and resort options throughout the islands of Indonesia and in the Middle and Far East. This news will mean even more choice for businesses selling accommodation and travel, while bringing more of the world's travelers to stay at Swiss-Belhotel International properties.

Martin Jones, GTA's Senior Vice President for Global Sourcing and Commercial Management advises: "GTA makes it easy for hoteliers like Swiss-Belhotel International to successfully market and sell their rooms to even more consumers worldwide. Our technology, privileged relationships and wealth of experience means travel businesses trust us to help them profit. As demand for fully independent travel (FIT) to and within Asia increases, travel sellers around the world will surely welcome this new partnership and our ever-expanding portfolio of hotels throughout Indonesia and beyond."

Swiss-Belhotel International benefits from GTA's new Margin Agreement contract which gives hotels flexibility in pricing and yield management. Given the rapid pace of change in travel and hospitality, Margin Agreements are an increasingly attractive option for many of GTA's partners.

In line with its ambition to 'grow where the future is', GTA is capturing the significant growth opportunity presented by Indonesia's increasing economic power and rising popularity as a destination. In 2012, 8 million foreign visitors came to Indonesia, up 5% over the same period in the previous year.1

Signing the agreement, Gavin M. Faull, Chairman and President of Swiss-Belhotel International said: "As Indonesia prospers and attracts greater interest from home and overseas, a deeper relationship with GTA will help us encourage even more international visitors to travel here and help us secure future success."

Among the 44 properties being added to GTA's portfolio to ensure it continues to suit the differing needs of fully independent travellers (FIT):

In Bali, INDONESIA: Swiss-Belinn Legian

Close to the beach and within walking distance of Kuta and Seminyak, this hotel is ideal for those seeking a relaxed and casual atmosphere. 123 well-appointed guestrooms are designed to ensure guests enjoy comfort and convenience during their stay with 24 hour room service, laundry and dry cleaning, plus Wi-Fi Internet connection in all rooms and public areas. BaReLo offers a menu of international, Asian and Indonesian cuisines with dishes to suit every taste, while Chadis rooftop bar is the perfect place to enjoy ocean views or the stunning sunset.

In Bali, INDONESIA: Swiss-Belresort Watu Jimbar

Just five-minutes from this 4-star resort lies Sanur's beautiful sandy beach with complimentary sun loungers and parasols for guests. The resort features 306 sophisticated and modern rooms and suites overlooking the lagoon pool or featuring a private Jacuuzi. All rooms feature complimentary wireless access, 39" TV and a day bed. The restaurant offers a menu of international, Asian and Indonesian cuisines with dishes to suit every taste. Unique in Bali, the beach features a 3km long promenade including shopping and dining outlets. Explore tourist attractions like Le Mayeur Museum, the 600 hectare mangrove forest and information centre, Blanjong Temple and Turtle Island. Indulge in modern day luxury with a local Balinese touch. In the last month alone, Swiss-Belhotel International has opened hotels in Balikapan, Indonesia and Lao Cai, Vietnam and New Zealand, in one of the Southern Hemisphere's pre-eminent ski destinations in the snow sports and adventure 'capital' of Queenstown.

In KUWAIT: Swiss-Belhotel Plaza Kuwait

Conveniently located in the heart of Kuwait City's commercial and banking district, this four-star hotel is in the vicinity of The Grand Mosque of Kuwait, Kuwait Tower, Liberation Tower and the Scientific Museum. Here for work? Enjoy high-speed internet access, meeting facilities and a ballroom for functions that can hold up to 250 people. Here to play? Relax in our Lobby Lounge, to enjoy the delectable cuisine in our restaurants and cafes. We are also conveniently connected to a shopping mall with around 200 stores.

In Sumatra, INDONESIA: Grand Swiss-Belhotel Medan

Adjacent to the bustling Cambridge Mall, this imposing five star hotel welcomes discerning visitors to the capital of North Sumatra, the third largest city in Indonesia. Indulge in exceptional facilities such as its fascinating dining outlets, a glass wall swimming pool and the wellness centre. Enjoy the best live music bands in town at The View music lounge and bar or dine alfresco with breath-taking views of the city from The Edge restaurant. Medan is a lively major city in Indonesia with a big food culture, excellent shopping, night life, and interesting places to visit such as the renowned Lake Toba, Masjid Raya Medan, Berastagi resort area and first class golf courses.

In Borneo, INDONESIA: Swiss-Belinn Balikpapan

Strategically located in the heart of Balikpapan, the historic seaport city on the eastern coast, the 3-star hotel offers 96 guestrooms in stylish and contemporary design, complimented by Barelo restaurant, lounge and bar which serves international and local dishes. Enjoy a workout in the well-equipped fitness centre or be pampered with the range of treatments at the Spa. As the main gateway to East Kalimantan, Balikpapan enables you to explore its unspoiled forest, which is home to rare and varied flora and fauna, from rattan vines and black orchids, to orang-utans and dolphins. Other attractions include Batiwakkal Museum and Mesjid Agung Baitul Hikmah, Muara Muntai with Mahakam Lake at its centre, and Samarinda – the capital of the province.

Already the fifth largest population in the world2, Indonesia is a member of the growing MIST economies - Mexico, Indonesia, South Korea and Turkey - which, according to Goldman Sachs, have not been affected by the economic disappointment impacting the US, Europe and some of the BRICs themselves. Although Indonesia's economic growth has slowed recently, it still expanded by 5.2% in first three months of 2014 and remains Southeast Asia's biggest economy. At 5.3%, its GDP real growth rate3 in 2013 is estimated to exceed much of the western world, helping to raise incomes to the extent that the country's middle class could almost double to 141 million by 2020 with the nation's buying power also rising rapidly4.

Media enquiries

Brayna Tolledo

Group Communications and Loyalty Programme

Manager Swiss-Belhotel International, Group Sales and Marketing Office

Tel: (62 21) 2952 7277, 2952 7278

Fax: (62 21) 2952 7275, 2952 7276

Email: [email protected]

Website: www.swiss-belhotel.com