Mr.Sigvart Voss Eriksen, Chief Marketing Officer, Total Access Communication PLC. or dtac said: “dtac aims to be a leader of internet providers by offering the best network, the best service, and the most honest and sincere customer care. dtac vows to develop and improve better every day since it is very important for customers’ trust and satisfaction. We have a marketing plan that emphasizes on customer relationship management or CRM, in the form of dtac reward and dtac reward Xtra, to bring privileges and great experiences for dtac and Happy customers. They are also parts of our strategy ‘Because We Care’ to build long- lasting relationship and bonds with customers. This collaboration is seen as an important strategy from two transportation and communication alliances to form such campaigns which bring privileges and convenient to dtac and Happy customers who usually take BTS skytrains and use 3G and 4G mobile internet services on board.”
Surapong Laoha-Unya, Executive Director & Chief Executive Officer, Bangkok Mass Transit System PLC. or BTS, said: “BTS has been receiving good feedback constantly from our customers for more than 15 years of service. Thus, the company has plan a lucky draw event to build good relationship and give back to BTS customers. At the same time, we urge our customers to travel more often with BTS by using SmartPass. The cooperation with dtac, the leading mobile service provider, is real benefit to our customers, who are also with dtac, as they can earn a lot of privileges.”
The details of “dtac customers receive 25 baht discount at BTS” campaign, dtac’s reward customers receive 25 baht discount when they buy or refill their SmartPass at least 300 baht on Friday, Saturday, or Sunday starting today until 28 February 2016. The campaign duration is 18 months. dtac and Happy’s customers can dialing *140*002# just show message on their mobile phones to officers at ticketing booth. Check on privileges only at the ticketing booths on any station (20,000 servings/month)
The “BTS lucky draw event” is campaigned for BTS customers, who are also dtac or Happy customers, to register for lucky draw event when they buy or refill their SmartPass at least 100 baht. They can send SMS to compete for the prizes valued over 500,000 Baht starting today until October 31, 2015 by sending ‘BTS’ followed by 16 receipt numbers, for example, BTS1234567890123456, to 4694100. One receipt is restricted to one SMS and the charging fee is 3 Baht per message for every operator. Special privilege for dtac customers, get 2 SMS entries per receipt!
Thus, dtac and BTS will put various kinds of advertisements throughout the campaign in each BTS station including off- and on-line media that can be seen by BTS clients and dtac/Happy customers.