mai welcomes digital content service provider "ADD" on May 20

Wednesday 19 May 2021 13:37
Market for Alternative Investment (mai) will list AddTech Hub pcl, a service provider of digital content support and digital solution for mobile phone operators, on May 20 under the ticker symbol "ADD". The company has a market capitalization at its initial public offering (IPO) of THB 1.76 billion (approx. USD 56.16 million).

mai President Prapan Charoenprawatt said that ADD would list and start trading on mai in the Services industry group.

ADD group provides digital content support and digital solution system development service to mobile phone operators. The company supplies and manages data, as well as develops and monitors the system to ensure smooth operation for the mobile phone service clients' end users. In addition, ADD provides media business and online advertising on the company's platform. From 2018 to 2020, digital content support was its major source of revenue at

83%-95% of the total, and the remaining from digital solution and online advertising. The target clients are organizations in telecommunications business and those who want to develop digital systems or platforms.

ADD has a registered paid-up capital of THB 80 million, consisting of 120 million existing common shares and 40 million newly issued shares, with a par value of THB 0.50 each. It offered 34.78 million newly issued shares to persons under the underwriters' discretion, and 5.22 million shares to the patrons of the company and subsidiaries during May 12 - 14, 2021, at THB 11 each, for a total of THB 440 million. The IPO price was equivalent to the price-to-earnings ratio (P/E ratio) of 24.44 times. The earnings per share is equal to THB 0.45, calculated from the company's net profit of THB 72.37 million in the past four quarters (from January 1, 2020, to December 31, 2020), divided by fully diluted shares. Capital One Partners Co., Ltd. is its financial advisor and Globlex Securities Co., Ltd. is the lead underwriter.

ADD Chief Executive Officer Chawan Boonprakobsak said the company has personnel with potential and expertise in digital solution and experiences in working with digital solution developers in telecommunications business for more than 15 years, in line with the company's vision of 'To be the organization that creates wealth for the country through technology'. The objective of the fundraising is to be used as working capital so as to expand the services in the system that is the company group's core competency with more diversified types of business and service to respond to the increasing number of marketing partners in the digital content business.

ADD's three major shareholders after the IPO are the Boonprakobsak family group (55.84 percent), Jenvit Jivakulchainan (3.71 percent) and Sompoch Tanutantivong (3.66 percent). The company's dividend policy is to pay no less than 40 percent of net profit from the company's separate financial statements after legal reserves.

For more information on ADD, please see the company's prospectus at the Securities and Exchange Commission's website at www.sec.or.th. For general information, please visit www.addtechhub.com and www.set.or.th.

Source: SET