Central Food Retail under Central Retail is committed to helping SME's and OTOP businesses and has recently introduced HUG THAIS - Love Thais, Help Thais to invite Thai people to support Thai businesses on omni-channel platforms. Customers can shop in store and enjoy more than 4,500 products on offer at Tops market, Tops SUPERSTORE, Central Food Hall, Jing Jai FARMERS' MARKET and online at www.tops.co.th which offers more than 1,300 items. There are also special promotions to stimulate purchase in order to boost sales and generate revenue for SME's and OTOP businesses affected by the COVID-19 situation so that they can get back on their feet and bring smiles back to their faces.
Sujita Phengoun, Chief Operating Officer Large Format, Central Food Retail under Central Retail, talked about the "Connect The Dots" initiative by Central Retail Corporation Public Company Limited and the Thai Chamber of Commerce. Under this initiative, there are three main missions, one of which is to offer help to SME's and OTOP businesses who have been seriously impacted by the COVID-19 situation. Tops, as a retail leader which has stood by Thai people over the past 25 years, would like to play a role in driving this mission and has therefore introduced HUG THAIS - Love Thais, Help Thais to sell quality local products through omni-channel platforms, offering more than 4,500 products at 102 branches of Tops market, Tops SUPERSTORE, and Central Food Hall, and 23 locations of Jing Jai FARMERS' MARKET. Having a dedicated zone will help facilitate customers in purchasing the products. Meanwhile, customers can also conveniently shop online at www.tops.co.th with more than 1,300 products on offer, available for purchase at their fingertips.
The launch of Hug Thais will help stimulate local consumption which in turn boosts consumption of raw materials by businesses in Thailand. Today, there are more than 750 businesses in this initiative, all of which offer high quality products. However, in the past, consumers might not be confident about the quality, are not able to access the products, or are not attracted to the physical appearance of the products. Additionally, SME's and OTOP businesses, given their reduced budgets, do not have much to spend on marketing and PR. Having the HUG THAIS zone and HUG THAIS symbol to highlight these local products will help boost the sales, while special promotions will also attract customers. Doing so will help support the grassroots economy in Thailand, support local businesses, maintain employment rate, and generate income for SME's and OTOP businesses, so that we can all get through this crisis together without leaving anyone behind.
For more details, visit www.tops.co.th, Facebook TopsThailand, Central Food Hall or LINE @TopsThailand.
About Central Retail
Central Retail Corporation Company Limited (Central Retail) is the retail leader in Thailand and the flagship company at the roots of Central Group. It has a network of 3,687 branded stores (as of 30 June 2021) offering multi-category products through multi-format channels such as department stores, convenience stores, specialty stores, supermarkets, hypermarkets, plazas and online sales through omnichannel platforms. Central Retail's business is organized into 4 operating segments based on business units; (1) Fashion, which focuses on apparel and accessories under Central Department Store, Robinson Department Store, Supersports, Central Marketing Group (CMG) and Rinascente; (2) Hardline, which focuses on electronics and home improvement under Thai Watsadu, Baan and Beyond, Power Buy, Nguyen Kim, OfficeMate, B2S and meb; (3) Food, which focuses on groceries under Central Food Hall, Tops Market, Tops Daily, FamilyMart, Big C/GO! and Lanchi Mart; and (4) Property, which focuses on leasing retail property to third parties and to its own stores under Robinson Lifestyle Center, Tops Plaza, and Big C / GO!. As of 30 June 2021, Central Retail has its presence in 3 countries - in 54 provinces of Thailand, x provinces of Vietnam and across key cities in Italy (as of 30 June 2021).
Source: Central Food Retail