KBank partners with Central Department Store to launch Central at K+ market on K PLUS, allowing customers to shop online for premium products with ease

Monday 15 November 2021 16:59
KASIKORNBANK (KBank) has joined with Central Department Store in offering leading brands and a myriad of quality products from Central at K+ market on K PLUS. This cooperative effort will allow shoppers to enjoy a seamless online shopping experience with a wide selection of quality-guaranteed products from Central Department Store, which has long been trusted by customers. Shoppers can conveniently make payment with cash from their K PLUS account or redeem K Points for cash to pay. What's more, they can get value-for-money through redemption of The 1 points for purchase of numerous products at K+ market.

Mr. Patchara Samalapa, KBank President, said that KBank is determined to develop K+ market on K PLUS to be an online platform providing a comprehensive lifestyle shopping experience for all shopping enthusiasts. K+ market offers a wide selection of brand-name, quality products, including food and beverages, cosmetics, IT gadgets, household products and many more lifestyle items. Currently, more than 50,000 goods and services are on offer via K+ market, which attracts as many as 4 million buyers a month. This cooperative effort with Central Department Store highlights the potential of the K+ market platform that is fully responsive to online shoppers thanks to the variety of premium-grade products on offer, together with easy and secure payment methods. Customers can simply use either cash from their K PLUS account or redeem their K Points or The 1 points for cash to make payment.

KBank believes that the collaboration with Central will offer the more than 16.5 million users of K PLUS, a leading mobile banking application in Thailand, an alternative to shop for quality products more conveniently, plus an opportunity to use K Points and The 1 points in lieu of cash, particularly towards year-end, an important shopping season for Thais.

Mr. Olivier Bron, Chief Executive Officer - Department Store, under Central Retail, said, "Central never ceases to enhance its development in all dimensions as it aims to offer the most joyous and impressive shopping experience for its valued clients. Central has garnered confidence and trust from its customers to the extent that it is now a leading retail business in the Thai people's hearts. Today, Central is pleased to collaborate with a strong partner like KBank to offer KBank's clients the best comprehensive shopping experience by bringing products, services and special privileges that are exclusively available at Central shopping malls to K+ market on K PLUS. Through K+ market on K PLUS, customers will enjoy shopping for premium and exclusive products in all categories from a diverse range of leading Thai and international brands that meet all their lifestyle needs more conveniently.

"The current collaboration is also intended to meet the needs of customers who are seeking premium gifts for themselves or their loved ones during the upcoming holiday season. This is a good opportunity for customers with a large accumulation of K Points, since they can be used in lieu of cash. The 1 points can also be redeemed on K+ market, allowing customers to purchase goods at great value for money. This collaborative effort is thus instrumental in addressing the challenges to business operations in this era, as partners expand their businesses together and complement each other's strengths. As a result, Central Department Store is able to expand its customer base while also creating sustainable business opportunities."

To celebrate the launch of Central Department Store on K+ market, KBank and Central will be offering a wide range of special promotions and privileges. Customers who redeem 5,000 K Points or The 1 points will receive 1,500 points back on November 27, 2021, with the first 1,000 customers eligible for free delivery for every order. From November 28 to December 31, 2021, a discount of up to 70 percent will be offered and customers who redeem K Points for cash will get back 10 percent of the points redeemed - for up to 5,000 points with no minimum spending amount required. This privilege is limited to the first 1,000 customers per month.

Source: KASIKORNBANK