BERTOLLI(R) launches Together Again campaign to celebrate Thai reunions with loved ones as the country reopens

Tuesday 30 November 2021 09:51
Bertolli's newest campaign focuses on people reconnecting as Thailand eases pandemic restrictions, launching with a video starring Thais enjoying cultural moments togetherTogether Again campaign will also feature giveaways, recipe ideas for upcoming holidays, and special activities on Bertolli's Thailand Facebook Page at https://facebook.com/BertolliTH  Campaign reflects Bertolli's long-standing connection with ThailandBERTOLLI(R), the world's number one olive oil brand, has today launched its Together Again campaign for the Thailand market to celebrate the country's easing of pandemic restrictions, making it possible for friends and families to connect with each other across the country.

With its belief that olive oil elevates every meal, the company unveiled the campaign on the Bertolli Thailand Facebook Page at http://facebook.com/BertolliTH with a brand-new video featuring local talent and focusing on Thais reuniting and celebrating special moments together once again. To signify the campaign launch, Bertolli is running a special interactive giveaway of its 250ml bottles of olive oil, running from today to December 5th 2021.   

The video continues Bertolli's close relationship with Thais and their households, following in the footsteps of its first-ever Thai branded video at the start of 2021, as well as its ongoing Bertolli At Home Recipe Books - supporting local communities while they spent more time at home and helping them elevate every moment around the dinner table.

"Thais have been so tremendous and resilient in staying safe at home during the pandemic and we are delighted that their hard effort has paid off as restrictions in the country begin to ease. With Thailand reopening, we at Bertolli want to celebrate the moments of love and connection that come as people reunite with our new Together Again campaign. After more than 30 successful years in the market, our goal is always to show how important Thailand is to us and how we will continue to support people by offering the highest quality olive oil as an industry leader. We hope the campaign will resonate with Thais and will help bring the Bertolli message closer to their hearts," said Alberto Perez Mart?n - Head of Asia-Pacific, DEOLEO GLOBAL S.A.U.

The Together Again campaign will also highlight olive oil's versatility and suitability for cooking Thai and Western dishes, including high heat dishes, by sharing recipe ideas for upcoming cultural moments including the New Year holidays. With consumer attitudes and preferences changing towards healthier options, olive oil contributes positively to strengthening the body's immune system, helping prevent cardiovascular diseases and obesity[1], and is high in antioxidants and monosaturated fats to lower blood pressure and decrease the risk of heart disease.

With its variety of Bertolli Extra Light Tasting, Bertolli Olive Oil and Bertolli Extra Virgin, Thais inspired by the campaign can easily prepare any type of dish regardless of the cooking technique - be it deep frying, stir frying, salads, marinades, roasting or even baking. By changing to Bertolli olive oils, everyone can elevate their favorite meals with a much healthier oil.

Learn more about the Together Again campaign at the Bertolli Thailand Facebook Page at https://www.facebook.com/BertolliTH/videos/1070490120426711/.

About Bertolli

The world's number one olive oil brand, Bertolli was founded in the small Tuscan town of Lucca, Italy. For 150 years, the Bertolli name has been synonymous with Italian and international cooking and eating. At the heart of the Bertolli brand is a commitment to quality, dedication to leveraging the natural goodness of ingredients and a tradition of providing outstanding and flavorful olive oils to Thailand and the world. For more information, please visit https://www.facebook.com/BertolliTH/.

Source: Hill & Knowlton