Mrs.Kittiya Srisanit, Head of Krungsri Auto Group, Bank of Ayudhya PCL, said, "Answering the comprehensive needs of automobile users and delivering a good customer experience are the priority of every dimension of Krungsri Auto's business operations. Such commitments also make our products and services distinctive, unique, and adaptive to changes. In particular, striking a perfect balance among innovation development to deliver convenience, speed, security and personalized services by Krungsri Auto advisor has become the key factor in sustaining customers' trusts for our brand."
The success from these two awards reflects the recognition from leading national and international institutions. In 2021, Krungsri Auto has received the Superbrands award for the ninth consecutive time and garnered Thailand Automotive Quality Award in the Outstanding Brand for Auto Finance category, which has been presented for the first time.
Superbrands is the award given to business that accomplishes excellence in branding. The award recipients are selected through a survey and research based on 15,000 customers nationwide as well as professionals in the marketing, public relations sectors, and Superbrands Independent Council. TAQA Award was established in 2002 by Thailand Automotive Institute, an independent entity under the Ministry of Industry, Inter-Media Consultant Co., Ltd., and Manager Daily newspaper. The award was based on the research conducted by Custom Asia Co., Ltd., a marketing research and consultancy firm, which surveyed the opinions of car users nationwide and consumer satisfaction towards products.
Source: FleishmanHillard