Ms. Pornrat Maneerattanaporn, Assistant Managing Director and Sale Director, Landy Home (Thailand) Co., Ltd. revealed that "Despite COVID-19 impact to home construction business, Landy Home has successfully penetrate the growing luxury home market. Moreover, customers were aware that there was a strong trend of price increase of construction materials of 3-5% in 2021 plus our successful campaigns and promotions to persuade customers to make decision quickly in Q3 and 4 and consistent after sales service. Other key activities which contribute to our success are design development to match with customer requirements as well as channel expansion towards online through Google Meet allowing customers to make decision quickly without travelling to the design center. Our 2021 sales of 2.5 billion baht is over 20% growth from the target of 2.35 billion baht. The sales is split into segments as follow Large-Scale Luxury Home "Landy Grand" price over 15 million baht 28%, Mid-Size Home "Landy Home" price 5-10 million baht 47%, Compact-Size Home "Trendy Home" price 2-5 million baht 25 %".
"For 2022, Landy Home sets the sales target at 2.75 million baht by focusing on "Go Green" to expand the market to "Green Living" segment to serve the needs of modern lifestyle with technologies for living such as solar roof and EV chargers, etc. The company also aims to be the leader in E-Commerce. It is expected that the sales will be 1.2 million baht in the first half of 2022".
Ms. Phattra Maneerattanaporn, Director of Marketing and Product Design Department added that "In the last 2 years, COVID-19 has impacted Thai and world economy significantly. The company has adjusted our strategies over the period to be able to compete in the market. We focus on fast and agile operation. This results in our sales growth despite all the challenges. We adjusted and moved faster than our competitors led by strong marketing strategy, customer insight driven, and channel expansion to become a multi-channel operator to serve the needs of home buyers during COVID. This year, Landy Home is focusing on online marketing strategy to capture our customer demand. We enable customers to choose to build their homes with Landy Home through electronic transaction or E-Commerce which is focusing on fast-paced services. Customers can make decision and purchase home 24 hours a day. Moreover, Landy Home is also very aggressive in offering special campaigns and promotions to persuade customers to buy homes through our online channel in every month. Landy Home is the first player in the market to allows online home purchasing. Customers can make their purchase through www.landyhome.co.th. Furthermore, in 2022, Landy Home also unveils the new model "Pool Villa Series" to serve the needs during COVID-19 for customers with kids and cannot do out-of-home activities".
Mr. Phanid Maneerattanaporn, Director of Business Development explained about the living technologies of Landy Home that "Landy Home pays great attention to tangible living technologies such as the latest technology CAP+, the air purification system which helps reducing carbon dioxide and PM 2.5 preventing germs to enter the room. CAP+ is installed in all our homes with great customer feedbacks. Moreover, we are also focusing on the importance of Green Technology or environmental-friendly technologies such as reducing the use of energy by replacing with clean energy with the plan to work with several partners to deliver these great technologies such as EV charger, solar panel, heat protection system to reduce the use of energy. This year we also plan to develop more products and services to serve the customer lifestyles to provide maximum happiness to our customers".
In addition, Landy Home also co-partner with numbers of companies to build homes and offices with Landy Home as One Stop Service with full services such as Co - Partner with interior designing, garden design, swimming pool, lift company, etc. Customers can choose to use these partners at special rate and promotion exclusively.
For more information, please contact all branches of Landy Home or visit www.landyhome.co.th or Tel. 02-938-3456.
Source: Solister PR
