Spotify's branding will appear on the front of both Men's and Women's team shirts from the 2022/23 season and continuing for four seasons, with the training shirts also to be sponsored by Spotify beginning in the 2022/23 season for the next three seasons. Spotify and FC Barcelona will also work together to create opportunities for the iconic shirt to become a space that can celebrate artists from across the world.
As part of the collaboration and for the very first time in the Club's history, the Stadium will be rebranded as Spotify Camp Nou. The vision for the partnership is to create a new platform to help artists interact with FC Barcelona's global community of fans.
With this new alliance, Spotify will become the Main Partner of the Club from the 2022/23 season. The long-term agreement for the stadium's title rights begins in July 2022 and will continue over the ambitious redevelopment of the Camp Nou site as part of the Espai Barca project, which will transform the Club's facilities and environment into a new world-class, integrated Barca entertainment experience open to the city.
A first-of-its-kind partnership and a unique space for artists
The partnership reached by Barca and Spotify is a first-of-its-kind for the club in bringing the worlds of Music and Football together, giving a global stage to players and artists at the Spotify Camp Nou Stadium, and building new opportunities to connect artists and players with fans around the world. The collaboration also unifies the Main Partner across both Men's and Women's kits as part of both organizations' commitment to cultivating and supporting diverse talent now and for future generations.
Furthermore, FC Barcelona and Spotify will be working to use the Club's in-stadium promotional surfaces to present and amplify the work of artists to the Blaugrana's global TV audience. With the development of Espai Barca, Spotify is joining the club in the next chapter of its history.
The collaboration with Spotify is also part of the Club's goal to proactively seek partners who share the values and philosophy that define its brand and, at the same time, allow it to retain its status as a global benchmark, inside and outside of the playing fields, in an increasingly competitive environment.
"We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barca family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world", said Joan Laporta, President of FC Barcelona.
"It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barca and have made it a unique club in the world", he continued.
Alex Norstroem, Spotify's Chief Freemium Business Officer, also shared the excitement, saying, "We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of Music and Football together. From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale. We're excited to create new opportunities to connect with FC Barcelona's worldwide fanbase."
Alex further stated, "Spotify's mission is to unlock the potential of human creativity, supporting artists to make a living off their art and connecting with fans. We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways."
About Spotify
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.?
Discover, manage, and share over 82 million tracks, including more than 3.6 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features including improved sound quality and an on-demand, offline, and ad-free listening experience.?
Today, we are the world's most popular audio streaming subscription service with a community of more than 406 million users, including 180 million Spotify Premium subscribers, across 184 markets. We are also the largest driver of revenue to the music business today.?
For more information, images, or to contact the press team, please head over to our press page at https://newsroom.spotify.com/.
Source: Hill & Knowlton
