Mr. Alexander Ankel, interim CEO of ThaiSri Insurance PLC, a joint venture with ERGO Group, a leading large insurance group in Germany and Europe, emphasizes its business development and continuously moves the Group's growth by appointing two new executives, Mr. Kachen Kungsadannatee as Head of Corporate Partners and Mr. Wisit Thonusin as Head of Retail Partners, driving the company to achieve the goal of becoming one of the top ten insurance companies in Thailand by focusing on strategic plan that include strong alliances and digital development in order to provide superior services to all target groups.
Mr. Kachen Kangsadannatee, Head of Corporate Partners, has over 30 years of experience in the insurance industry, including sales and marketing. He has long been a key force in driving strategy, business development plans, and growth for leading insurance companies such as Chubb-Samaggi Insurance, Aetna, LMG, Tokyo Marine Insurance, and others. By joining at this time, Mr. Kachen revealed two key strategies to propel ThaiSri ERGO towards its goal of becoming Thailand's leading insurance company: "Business Transformation," which will drive business by leveraging technology and digital knowledge, and "New Business Opportunity," which will create new business opportunities in the insurance market.
"I am committed to bringing both generalized and in-depth expertise in managing the corporate partner line for ThaiSri ERGO to continue to grow," Mr. Kachen says. "In addition to those two goals, I'd like to provide key management approaches: agility, engagement, and open-mindedness, because organizations can only be successful if we understand people." And, within this year, the corporate partners department will push for a target of at least 2,400 million baht."
Mr. Wisit Thonusin, Head of Retail Partners, has over 30 years of experience in life and non-life insurance, including roles as Retail Partners with leading insurance companies including Bangkok Insurance, Tokyo Marine Insurance, Chubb-Samaggi Insurance, Thai Insurance, Southeast Insurance, and others. As Retail Partners, he is implementing three strategies to assist Thaisri ERGO in reaching its goal of 5,500 million baht in new retail partner business by the end of 2022.
"The strategies that I will be pushing," Mr. Wisit says, "are highlighting the ERGO Group's strength in our plans to move forward and combine forces to become stronger. To focus on a decentralized strategy and deliver comprehensive services in all locations, we emphasize the importance of having strong insurance agents and brokers, as well as our service centers nationwide with over 70 representatives. We will leverage our capabilities to use digital to strengthen and extend our new services in order to respond to the new era of insurance companies. In addition, I am committed to fostering long-term growth through collaboration. We have people with a great attitude with whom I am confident, trusting, and eager to work to ensure our future stability."
In terms of business direction in 2022, the company has set a target of 50 percent growth over the previous year, with the goal of reaching more than 6 billion baht by the end of 2022 by collaborating with our strong and long-term partners and agents. Simultaneously, ThaiSri ERGO is prepared to develop proactive digital tools by leveraging technology and artificial intelligence (AI) to create a great experience for all target groups, as well as expanding channels and new products to respond to consumers' needs as efficiently as possible.
About ThaiSriERGO
ThaiSri Insurance Public Company Limited was incorporated under the name ThaiSrinakorn Insurance and Warehouse Company Limited with 10 million baht paid-up capital on January 21, 1953 which offered two insurance classes, fire insurance and marine and cargo insurance. On December 22, 2014, the name of the company was officially changed to ThaiSri Insurance Company Limited and later became ThaiSri Insurance Public Company Limited. In 2016, the company has been acquired a significant shareholding by ERGO Group, one of the major insurance groups in Germany and Europe and also in 2022 the authorized capital increased to 1,040 million Baht. Thaisri ERGO Insurance PCL has been operated for 68 years and we have staffs more than 450 persons with around 70 of nationwide branches, agents, and customer service center. We aim for providing customers the best choice of protection and risk management.
Source: FleishmanHillard Thailand