Mr. Anawat Sangkhasap will oversee marketing, building brand awareness and customer engagement, outlining marketing strategy in order to increase the company's market share as well as expanding the market to reach out to new customer segments of the company's existing beverage portfolio, including Pepsi, Mirinda, 7UP, Gatorade, Lipton, Aquafina, TEA+, and BOSS Coffee. He will be responsible for enhancing brand recognition and customer engagement as well as optimizing marketing communication in order to maximize customer satisfaction and maintain good customer relationships. Suntory PepsiCo Beverage (Thailand) is committed to launching new products onto the market and continuing to make the difference so that the company's beverage portfolio will become the top-of-mind brands among target customers. The company also sets an ambitious goal to further develop its beverage brands for solid growth and to become the leader in the carbonated soft drink market in Thailand along with expanding its beverage portfolio.
Mr. Anawat Sangkhasap, Chief Marketing Officer of Suntory PepsiCo Beverage (Thailand) Company Limited, said "I am so pleased to have an opportunity to work for Suntory PepsiCo Thailand. I acknowledge the company's sustainable business development with responsibility under the vision of 'Growing for Good' and the unique corporate culture to encourage and motivate people to come forward with new ideas, take action, and break the realm of creativity so as to move the company, suppliers and distributors, and partners forward and grow together. Meanwhile, the company's beverage products are attractive as each beverage brand has a clear strong point and unique characteristics. They have the potential and are ready to compete in the highly competitive market. I aim to strengthen the company's marketing development with new approaches to understand the evolving and rapidly changing consumer behavior in order to accurately identify customer preferences and effectively meet the needs of consumers in a timely manner. The agile methodology and result-oriented approach will be devised to enhance efficient performance. I am open to new ideas as well as allowing my team to show their creativity to promote greater flexibility in working. Such an agile approach will help maximize productivity and increase efficiency. I will also give priority to customer-centric strategy, focusing on the needs of customers prior to making a key decision. I am committed to working in order to grow and move forward together with consistent growth and sustainability."
Mr. Anawat Sangkhasap graduated from the Faculty of Commerce and Accountancy, Thammasat University, with a bachelor's degree in marketing and has a master's degree in business administration (MBA) in International Business and Finance from University of Missouri - Kansas City, the United States. Anawat has gone through multiple marketing roles with more than 20 years of experience in the marketing field. His marketing journey started at retail businesses by working for Tesco Lotus, Robinson, and Siam Piwat, respectively, before serving as chief marketing officer of KFC in the Quick Service Restaurant (QSR) business. KFC is one of the largest fast-food brands in Thailand. Finally, he decided to team up with Suntory PepsiCo Beverage (Thailand).
With his experience and marketing expertise, Anawat will play a key role in enhancing the potential and strengthening performance of Suntory PepsiCo Beverage (Thailand). He will help drive outstanding growth for the company through multiple sales and distribution channels both offline and online platforms. He is ready to move the company forward towards sustainable growth as the leading beverage manufacturer and distributor in Thailand.
Source: Triple Eight Ideas