Mr. James Richard Amatavivadhana, CEO of MC Group Public Company Limited (MC) which is the retailer of fashion and lifestyle products under "MC Jeans" brand, reveals that his firm has made three BIG MOVES as follows:
- "Big Purpose": Driven by this BIG MOVE, "MY MC MY WAY" campaign rolls out under "Body Positivity"concept. Recognizing various body shapes among people, this campaign seeks to enable everyone to create his/her best look with MC Jeans products. Under the campaign, nine showcases of people present nine styles in response to consumers' different taste and lifestyle.
- "Big Looks": This BIG MOVE offers inspirations for people to dress up their total looks through a digital lookbook. It features trendy quality items that can respond to the needs of all.
- "Big Connections": With this BIG MOVE, customers enjoy seamless link to Mc Jeans's offline and online distribution channels. Such amazing connections are possible because Mc Jeans understands customers' behaviors, experiences and perception of its brand and thus presents interestingly relevant fashion content.
"Body Positivity has been a recognized trend across the world, especially among the new generation…Focusing on customer insight and thoroughly contemplating customer journey, we have connected all our touchpoints including online and offline channels, products that respond to customers' needs, and inspiring fashion content with aim to serve increasingly impressive experience to MC Jeans customers…" Mr. James says.
MC Group aims to reaffirm its status as fashion and lifestyle leader with products that can fulfil customers' every need; endless efforts for new fashion looks; and the development of new distribution channels that enhance consumers' access to its diverse range of products and services. The firm, moreover, has inspired and engaged consumers for its and MC Jeans' sustainable growth
"Our big moves mark a milestone in MC Jean's endeavor to impress consumers. Connecting us with new-generation fashion lovers, these big moves promise to deepen our fans' loyalty and pave way for us to tap into new groups of customers," Mr. James concludes.
Source: MC Group
