Since founded by Mr. James H.W. Thompson (known as the king of Thai silk) in 1950, Jim Thompson has restored and developed the Thai silk industry to grow sustainably. Until present, the brand continues to operate in the spirit and intention of its founder to present the diverse beauty of Thai fabrics in the aspect of fashion and lifestyles that are rich in creativity and refinement through Ready-to-Wear for Men and Women, scarfs, neckties, accessories, handbags, small goods, home furniture and household items such as cushions and table runners, to name a few.
Recently, Jim Thompson introduced "Easy Care" the latest innovation and advancement of the brand that provides the option of care, instead of dry clean only. The innovation will enhance cleaning and preserving silk to be long-lasting and beautiful. With innovation and advanced techniques that are meticulously tested and inspected at every steps, the silks used in Jim Thompson's latest Ready-to-Wear collection are machine-washable and ironable. It fits perfectly for those who live in the fast lane and need an easier way to care for their favorite silk outfits at home.
Presenting together with "Easy Care" innovation, the iconic lifestyle brand therefore created a collection to welcome the Thai New Year festival, the season of joy. By bringing several kinds of flower patterns that have auspicious meaning to design and convey them as the latest prints. The collection embraces with PAGAGRONG, bringing together the most fragrant flowers that Thailand has to offer, including Desmos, Honeysuckle, Chinese Rice Flower, Fiddlewood, Butterfly Bush, Lignum Vitae, White Champaka, strung in an eye-catching pattern with a large floral arrangement in the center that gradually spread out into small flowers to complement this romantic design. KEAW CHING DUANG, this splendid print recalls "Keaw Ching Duang", an Ancient Thai pattern, which is considered as an auspicious pattern that brings luck and prosperity. The pattern that comes with overlapping round flowers has been redesign and applied from the traditional style to be more contemporary featuring with vivid colors that make the perfect companion for a beautiful summer day. Despite its modern interpretation, it still tells the original story. PEACOCK'S CREST, the motifs bring out both the leaves and flowers in vibrant colors that symbolize the arrival of summer season. Each element of the pattern looks complex and sophisticated but provide a touch of breeziness as the brand would consistently bring out. KARAWEK, represents a truly magical print that designed from a magical flower "Dok Karawek" (flower of vedic) together with a magical bird with a beautiful, melodious voice "Nok Karawek". Also, the pattern combined with the color that emphasize the pleasant and beauty of the contemporary style. The new collection is available for men and women with a selection of shirts, dresses, skirts, pants, t-shirts and scarves that will offer those fashion devotees to enjoy mix and match during summer.
"As the world's leader in Thai silk manufacturer, as well as Thailand's number one silk brand for more than 70 years, we have always valued our customer's opinions and suggestions, in addition to maximizing the quality of our fabric, beautiful pattern design and product development. To offer more options of silk care for our customers, we have mobilized all parties who are involved in the silk production process to "Easy Care" Program, in order to invent a silk weaving technique that can be washed in a washing machine. It took several years to invent, experiment and test until it's successful. This is the pride of the brand that has developed and enhanced the quality of Thai silk to the next level. Also, this new innovation is now available in our latest Ready-to-Wear collection, as a compliment for welcoming the Thai New Year festival" Nunnapat Verojanavat, Marketing Manager of The Thai Silk Company Limited, revealed.
Celebrate the most colorful season and Songkran festival with Jim Thompson's newly launched collection and innovation at Jim Thompson Surawong and Thailand's leading department stores, Siam Paragon, Central World, Central Embassy and Icon Siam or the brand's online store www.jimthompson.com.
Source: Peak Connex
