Mr. Trirat Thongplod, Chief Operating Officer - Protein Business, Betagro Public Company Limited, said that Betagro is implementing its action plan to become a food service solutions provider, and highlighting the "Betagro Smart Solutions" concept at THAIFEX-ANUGA ASIA 2022, demonstrating the company's offerings to participants and showing how food innovations for the future and consulting services for entrepreneurs can contribute to their success as they work side by side with Betagro.
A diverse range of quality Betagro products are being exhibited at the fair produced by the Betagro Food Innovation Center (FIC) using research and development that incorporates the needs and demands of consumers. Special attention was paid at each stage of the product development process including the careful selection of safe and high-quality food ingredients, and technological innovations to create different "Food Innovations for the Future" menu options that improve the quality of life of consumers while ensuring Betagro's success as a provider of an integrated food development service backed by experienced and knowledgeable teams of food scientists.
The exhibit will showcase quality food products ranging from pork, chicken, eggs, ready-to-cook foods including sausages, as well as premium quality food products for export from various Betagro brands such as BETAGRO, S-Pure and ITOHAM, available in convenient, easy to use and environmentally friendly packaging. The exhibit will also unveil a '7-Day Meal Concept' of healthy meals using Betagro's premium quality ingredients, responding to increasing interest among consumers focused on improved health and well-being.
A second booth featured tasty dishes created by celebrity chefs, including Chef May-Phattanant Thongthong, the runner-up in Top Chef Thailand Season 1, who presented her savory Mediterranean recipes, and Chef Tong-Woradon Prasom, who prepared a delicious Cricket Mushroom with Cream Sauce Vol-au-Vent (Puff Pastry) using an alternative protein and widely recognized food innovation, along with a scrumptious plant-based Cheese Tonkatsu. Betagro was also joined by its valued business partners, Je Jong deep-fried pork and VT Namnueng, who shared their experiences, visions and insights on the strategies to their success, as well as their popular products for export - Yakitori, Tonakatsu and more, allowing eventgoers to have a taste.
A dedicated CRM team at the booth was also on hand to work with interested parties to provide further details and ideas on business development practices throughout the event.
In the processed food, ready-to-eat food and seasoning categories, Betagro exhibited new products across four categories: appetizers, snacks, broths, and sauces. The new products include sweet and salty marinated pork, seasoned crispy chicken skin, shredded chicken, dim sum, Chinese sausage, chicken bone stew and sauces from various brands exhibited exclusively at the "THAIFEX-ANUGA ASIA 2022" fair.
About Betagro
Betagro Public Company Limited is a leading integrated agro-industrial and food company in Thailand. Our business covers the production and sale of animal feed, animal pharmaceuticals and supplements, livestock, swine and poultry products, eggs, related processed food products and pet food, distribution of farm equipment and related research and development. We have a vertically integrated business model that covers many aspects of the value chain for our products, from feed production, growth and sale of broodstock, commercial farming, slaughtering and processing to sales. Our efficient, high-standard production and food processing facilities, research capabilities and internal systems which monitor and control each stage of the food value chain, allow us to effectively control quality and manage costs.
In addition, we are committed to producing high quality and safe products and have implemented strict biosecurity and quality control measures, guided by recognized international standards.
Source: ABM Connect
