Mr. Olivier Bron, Chief Executive Officer — Department Store, under Central Retail, said, "Central never stops innovating new ways to create the best shopping experience for our customers. Under our vision to truly be "the department store for all Thais and tourists," we aim to be the ultimate destination where customers experience the best of Thai and international brands. To sustain growth and its position as Thailand's No.1 department store Central operates six key strategies; new store openings across Thailand, selecting only the best-in-class products and services, and building seamless online and offline shopping experiences. The customer traffic at the department stores has increased by 25%, with a 50% surge in customer spending. The CENTRAL APP also enjoys a sales growth of 105% and reaches 5.2 million downloads in the first half of 2022. We also see continuous growth in its Social Commerce Channels including Chat & Shop, Personal Shopper), Facebook Live, and Facebook Inbox."
To celebrate this milestone, Central is joining with leading partners The1 Credit Card and MasterCard as well as top creators and artists to launch the mega "ALL AT CENTRAL" campaign with full of surprises, exclusive products, special promotions, and inspiring stories of the connection between Central and all customers. In keeping with its long-standing commitment to social responsibility, the campaign, which will be held both on-site and online, will increase community involvement. Through the grand festival, the company expresses gratitude to its loyal patrons who have made it Thailand's top retailer for the past 75 years. Central expects a 25% growth in sales and 80% campaign reach as the ambitions of this celebration campaign.